Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
Adapting charity SEO to Answer Engine Optimisation
Traditional SEO is dead. Answer Engine Optimisation (AEO) is how charities must now ensure they are cited by AI models and search engines.
SEO & AEOProgrammatic SEO without becoming spam
Generating pages at scale can compound authority or torch your whole domain. The difference is whether each generated page answers something real — and whether you can prove it page by page.
SEO & AEOInternal linking for topical clusters
Topical authority is built between pages, not inside them. Internal links are how you prove coverage to machines: pillar pages, supporting articles, and link architecture that says exactly what you are an authority on.
Charity Donations & AEOWhy your donate page conversion rate is dropping
Identify the hidden friction points that are causing potential donors to abandon your forms.
Charity MarketingWhy your charity's "donate" page no longer ranks
If your donation page has vanished from search results, outdated SEO is likely to blame. Discover what search engines demand from donation pages today.
SEO & AEOMeasuring AEO: Visibility, Enquiries and ROI
Separate AI mentions, citations, visits and qualified enquiries. Use a repeatable observation log and avoid assigning revenue to unmeasured exposure.
Technical SEOSchema markup for AI search visibility
Schema is how you tell machines exactly what your page says and who is saying it. Done right it makes you quotable; done wrong — conflicting blocks, fake ratings — it actively costs you trust.
Charity MarketingPPC for charities: what changed when AI Overviews launched
AI Overviews have fundamentally altered paid search for charities. Learn how to adjust your PPC strategy for the new search reality.
Charity Donations & AEOThe donation funnel in an AI search era
The traditional charity marketing funnel is dead. Here is how donors research and convert using AI search.
SEO & AEOEntity SEO and the Knowledge Graph in an AI world
Search engines think in entities — named things with attributes and relationships — not strings of keywords. Here is how to make your brand a well-defined entity machines cannot confuse with anyone else.
SEO & AEOE-E-A-T: what actually moves the needle
E-E-A-T is not a score and you cannot install it. It is the accumulation of checkable trust signals: named authors, real credentials, corrections you admit to, and an identity the rest of the web confirms.
SEO & AEOAI Overview Citations: Diagnose Before You Optimise
Review page access, search eligibility, evidence and measurement before assuming a missing AI Overview citation is a technical failure.