Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
Ecommerce Website Design: How to Build an Online Store That Actually Converts
Building an ecommerce website requires more than choosing a platform. Discover the design principles, platform options, and technical foundations that separate high-converting online stores from the ones that lose 90% of their visitors.
Charity MarketingMarketing your charity from day one — what to launch first
A priority checklist for marketing your newly registered UK charity to secure early momentum and funding.
Charity Donations & AEOAnnual report SEO: turn one document into 30 pages
Stop hiding your most valuable data in a PDF. How to repurpose your annual report for maximum search visibility.
IndustriesCreative design agency: what good looks like in 2026
Defining the standards of excellence for creative design agencies in an era where AI tools are democratising basic graphic production.
Website BuildingWeb Design in 2026: What to Expect from a Web Design Agency
Whether you are searching for a web design agency or evaluating whether to hire a freelancer or build it yourself, this guide explains what professional website design involves in 2026 — and how to identify an agency that will deliver genuine commercial results.
Charity MarketingBuilding your charity's first website during registration
Why the 8-week registration waiting period is the perfect time to build your charity's digital presence.
Charity Donations & AEOAuditing your charity's discoverability across AI engines
How to assess whether Perplexity, ChatGPT, and Gemini know who you are and what you do.
Website BuildingHow to Make a Website in 2026: Every Option Explained
Making a website has never been more accessible — but the right approach depends entirely on your goal, budget, and technical confidence. This guide covers every realistic option from free DIY tools to professional agency builds.
IndustriesDigital design in London: how to choose an agency that gets it
London is a global hub for digital design. Here is how to identify the agencies producing genuinely innovative work amidst a sea of template-driven shops.
Charity Donations & AEOAI Overviews citations: how to earn one for your cause
The technical and content requirements to ensure your charity is cited in Google's AI Overviews.
Charity MarketingAnnual return and reporting obligations
What you need to know about the ongoing reporting requirements after your UK charity is registered.
Charity Donations & AEOInfluencer & creator strategy for charities
Moving beyond celebrity ambassadors to build authentic partnerships with digital creators.