Field Notes · Category
Charity Donations & AEO.
30 articles on charity donations & aeo — tactical, evidence-led guidance from our team.
The 2026 fundraising tech stack
The essential tools and platforms required to run a modern, data-driven, AEO-ready fundraising operation.
Charity Donations & AEOAnnual report SEO: turn one document into 30 pages
Stop hiding your most valuable data in a PDF. How to repurpose your annual report for maximum search visibility.
Charity Donations & AEOAuditing your charity's discoverability across AI engines
How to assess whether Perplexity, ChatGPT, and Gemini know who you are and what you do.
Charity Donations & AEOAI Overviews citations: how to earn one for your cause
The technical and content requirements to ensure your charity is cited in Google's AI Overviews.
Charity Donations & AEOInfluencer & creator strategy for charities
Moving beyond celebrity ambassadors to build authentic partnerships with digital creators.
Charity Donations & AEOMeta and TikTok for cause discovery
How short-form video is reshaping how younger demographics discover and engage with charitable causes.
Charity Donations & AEOPPC for charities post-Ad-Grants: paid alternatives
Where to invest your paid media budget when Google Ad Grants no longer deliver volume.
Charity Donations & AEOBig Give and seasonal campaigns SEO playbook
Maximise your visibility during peak giving seasons like Christmas and the Big Give.
Charity Donations & AEOMatch-funding campaigns and SEO
How to leverage the urgency of match-funding to build long-term search authority.
Charity Donations & AEODonor segmentation with first-party data
How to use the data you already own to create highly personalised, high-converting appeals.
Charity Donations & AEOPage speed as a donation lever
Why shaving milliseconds off your load time can dramatically increase your fundraising revenue.
Charity Donations & AEOTrust signals that move donor decisions
The specific visual and informational cues that reassure users and increase donation completion rates.
Charity Donations & AEOCause-area content clusters that compound
How to build interconnected content that generates compounding organic traffic year over year.
Charity Donations & AEOJustGiving SEO vs your own donation page
The SEO implications of using third-party fundraising platforms versus hosting donations on your own domain.
Charity Donations & AEOEmail and first-party data for retained donors
Why building an owned audience through email is the most reliable strategy for long-term donor retention.
Charity Donations & AEOCookieless attribution for fundraising campaigns
How to measure the true impact of your marketing channels when third-party cookies are no longer an option.
Charity Donations & AEOServer-side conversion tracking for charity sites
Why relying on browser-based tracking is costing you donation attribution, and how server-side tagging fixes it.
Charity Donations & AEOReviving organic traffic after AI Overviews
Google's AI Overviews are stealing top-of-funnel traffic. Here is how charities can adapt and recover.
Charity Donations & AEOWhy your charity needs a 'Why us' page
A dedicated 'Why Us' page is the missing link in your E-E-A-T strategy, proving your unique value to both donors and search engines.
Charity Donations & AEOMajor donor research now happens inside LLMs
High-net-worth individuals are using AI to vet charities before making major gifts. Is your organisation prepared?
Charity Donations & AEOLegacy giving content strategy
How to handle sensitive, high-value legacy giving queries with tact and authority in search.
Charity Donations & AEORecurring giving SEO: ranking for 'monthly donation'
Strategies to capture search intent for long-term, high-value recurring donations.
Charity Donations & AEOBuilding expertise signals on your charity site
How to prove to search engines and users that your charity is run by genuine experts in the field.
Charity Donations & AEOTopical authority for cause areas
Why building exhaustive content clusters around your core cause is the most reliable way to drive organic donations.
Charity Donations & AEOHow to be the charity AI search recommends
The exact blueprint for earning citations and recommendations from LLMs when users ask for cause-led recommendations.
Charity Donations & AEOSchema for charities: DonateAction, NGO, Organization
How to use structured data to communicate your charity's purpose and donation pathways directly to search engines.
Charity Donations & AEOWhy your donate page conversion rate is dropping
Identify the hidden friction points that are causing potential donors to abandon your forms.
Charity Donations & AEOThe donation funnel in an AI search era
The traditional charity marketing funnel is dead. Here is how donors research and convert using AI search.
Charity Donations & AEOAEO for 'donate to cause' queries
How to ensure your charity is the recommended choice when donors ask AI engines where they should direct their support.
Charity Donations & AEOHow to grow charity donations when Google Ad Grants clicks are falling
With Google Ad Grants driving less traffic than ever, charities must pivot to holistic search and AEO to maintain donation volumes.