Field Notes · Category
Local SEO.
10 articles on local seo — tactical, evidence-led guidance from our team.
How to Rank Higher in Google Maps: A Guide for UK Businesses
Ranking higher in Google Maps means more calls, visits, and directions from local customers. This guide covers every factor that influences Google Maps rankings for UK businesses.
Local SEOGoogle Business Profile vs Google Ads: Which is Right for Your Business?
Google Business Profile is free and drives organic local traffic. Google Ads is paid and targets a broader range of searches. This guide explains when to use each and how they work together for UK businesses.
Local SEOWhat is Review Management? How Online Reviews Affect SEO
Review management is the systematic process of monitoring, responding to, and growing your online reviews. It directly affects local SEO rankings, conversion rates, and brand reputation. This guide explains how.
Local SEOWhat is Local Citation Building? How to Get Listed in UK Directories
Local citations mention your business name, address, and phone number on directories and websites. Building citations improves local search authority and Google Business Profile rankings. This guide explains how.
Local SEOWhat is NAP Consistency? Why It Matters for Local SEO
NAP consistency means your business name, address, and phone number are identical everywhere online. Inconsistencies confuse Google and hurt local rankings. This guide explains how to audit and fix NAP issues.
Local SEOWhat is the Google Local Pack? How to Rank in It
The Google Local Pack shows three local business listings at the top of search results for location-based queries. Ranking in it drives significant phone calls, website visits, and foot traffic. This guide explains how it works.
Local SEOHow to Get More Google Reviews for Your UK Business
Google reviews are a critical local ranking factor and powerful trust signal. This guide explains proven strategies UK businesses use to get more genuine Google reviews without violating Google's policies.
Local SEOHow to Optimise Your Google Business Profile for More Customers
An optimised Google Business Profile ranks higher in local search and generates more calls, directions, and website visits. This guide covers every optimisation action UK businesses should take.
Local SEOWhat is Google Business Profile? A Guide for UK Businesses
Google Business Profile is your business listing on Google Search and Maps. It is free, powerful, and critical for local search visibility. This guide explains what it is and why every UK business needs one.
Local SEOLocal SEO Services UK: How to Rank in Your Area and Dominate Local Search (2026)
Local SEO services improve your visibility in Google search results for geographically targeted queries — helping your business appear when nearby customers search for what you offer. This guide explains what local SEO involves, what it costs in the UK, and what results to expect.