Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
H1 Tag Best Practices: How to Optimise Your Headings for SEO and Accessibility
A well-written H1 tag does two jobs at once: it signals your page's primary topic to Google and gives every visitor — including screen reader users — an immediate, clear understanding of what the page covers. This guide covers every H1 best practice for 2026.
SEO & AEOWhat is an SEO Audit? A Complete Guide for UK Businesses (2026)
An SEO audit is a comprehensive analysis of everything affecting your website's performance in search. This guide explains exactly what one covers, how much a quality audit costs in the UK, and what to do with the findings once you have them.
SEO & AEOSmall Business SEO UK: A Practical Guide to Getting Found Online in 2026
Small businesses in the UK have never had a better opportunity to compete with larger brands in search — if they approach SEO correctly. This practical guide covers the key tactics, realistic costs, and the common mistakes that keep small UK businesses invisible online.
SEO & AEOHow Much Does SEO Cost in the UK? Agency Pricing Guide 2026
SEO agency pricing in the UK ranges from £500 to £10,000+ per month. This guide breaks down exactly what you get at each price point, the average rates UK agencies charge in 2026, and how to avoid overpaying for underperformance.
SEO & AEOWhat is an H1 Tag? The Complete SEO & AEO Guide for 2026
Your H1 tag is the single most important on-page SEO element you control. This guide explains what it is, why it matters for Google and AI search engines alike, and exactly how to write one that ranks — with real UK examples.
Website BuildingWeb Design London: What to Know Before You Hire a London Web Design Agency
London has hundreds of web design agencies and freelancers competing for your project. This guide explains what professional web design in London should deliver, what it should cost, and when a remote-first UK agency is the smarter commercial choice.
Website BuildingHow to Make a WordPress Website in 2026 — Step by Step
WordPress powers over 40% of the web, but building on it in 2026 involves trade-offs worth understanding before you commit. This guide covers how to make a WordPress website step by step, and when alternative platforms are the smarter choice.
IndustriesCrypto marketing in 2026: AEO, compliance, and trust
The era of unchecked hype is over. Successful crypto marketing now demands rigorous compliance, deep trust signals, and a sophisticated approach to AI search visibility.
Website BuildingPortfolio Website Builder: How to Showcase Your Work Online in 2026
A strong portfolio website is essential for freelancers, developers, designers, and creatives. This guide covers what every portfolio needs, which platforms work best for which disciplines, and when to upgrade to a professionally designed site.
Charity Donations & AEOThe 2026 fundraising tech stack
The essential tools and platforms required to run a modern, data-driven, AEO-ready fundraising operation.
Charity MarketingThe post-cookie donor journey
Third-party cookies are disappearing, breaking traditional retargeting and attribution. Discover how charities must adapt their data strategy to survive.
IndustriesDesign agency vs in-house team: making the right call
An objective analysis of when to build an internal design function and when to partner with an external agency to drive growth.