Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
The hidden audit Google now runs on charity websites
Google silently evaluates charity websites for trust and authority. Learn how to pass the E-E-A-T audit and protect your search rankings.
Charity Donations & AEOLegacy giving content strategy
How to handle sensitive, high-value legacy giving queries with tact and authority in search.
Charity Donations & AEORecurring giving SEO: ranking for 'monthly donation'
Strategies to capture search intent for long-term, high-value recurring donations.
Charity MarketingCompliance rules in Google Ad Grants you keep missing
Maintaining an Ad Grant requires more than just a 5% CTR. Discover the hidden compliance rules that catch out UK charities every month.
Charity MarketingRecovering a suspended Google Ad Grants account
Has your Google Ad Grant been deactivated? Do not panic. Follow this step-by-step guide to audit your account, fix the violations, and get reinstated.
Charity Donations & AEOBuilding expertise signals on your charity site
How to prove to search engines and users that your charity is run by genuine experts in the field.
Charity MarketingSchema markup every UK charity website needs
Schema markup is no longer optional for charities. Here is the exact technical data structure required to communicate effectively with search engines.
Charity Donations & AEOTopical authority for cause areas
Why building exhaustive content clusters around your core cause is the most reliable way to drive organic donations.
Charity MarketingHow AI search is reshaping cause-area discovery
The way potential donors discover and research charitable causes has been transformed by AI. Learn how to position your charity for this new user journey.
Charity Donations & AEOHelp People Assess Your Charity in AI Search
Make your charity’s purpose, status, work and donation information easier to verify, and measure AI-search observations without promising recommendations.
Technical SEOThe modern SEO audit: what to add to your checklist
The classic technical audit still matters, but it no longer covers how your site is actually consumed. Add these AI-era checks: machine surfaces, answer blocks, schema graphs, and citation tracking.
Charity Donations & AEOSchema for charities: DonateAction, NGO, Organization
How to use structured data to communicate your charity's purpose and donation pathways directly to search engines.