Trust & Transparency
Corrections log.
We treat corrections as a feature, not an embarrassment. This page is the dated, public record of substantive fixes to published content — what changed, where, and when. Typos and clarifications that do not change meaning are fixed silently.
How a correction happens
Corrections are triggered by reader reports we can verify, by sources changing underneath a claim, or by our own audits. The process and the standards behind it are described in our editorial policy. To request a correction, email [email protected] with the page URL, the claim, and a source for the correct information.
8 September 2026
AEO guide, C.I.T.E. framework, methodology and free tools
Corrected advice that treated fixed-length answers, question headings, llms.txt and training crawlers as AI-search requirements. Updated FAQ guidance following Google’s retirement of FAQ rich results. Page diagnostics now distinguish actual robots directives and per-agent path rules from words appearing in page content; scores do not predict citations.
Charity website design and case studies
Clarified donation and Gift Aid scope, removed unsupported accessibility and grant claims, and distinguished published delivery facts from traffic or revenue outcomes.
12 August 2026
/locations/us/ (51 state pages + hub)
Retired the templated US state SEO layer — 50 states plus DC plus a US hub — because the pages were doorway-style variants of one template and diluted UK topical authority. All /locations/us/ URLs 301-redirect to the UK locations hub. The site now targets the United Kingdom only. US visitors can still check out in USD on /subscribe/; we no longer publish US landing pages.
8 August 2026
/blog/ (30 articles)
Removed thirty template-generated articles that shared 96% of their wording, replacing them with ten hand-written ones. All removed URLs 301-redirect to the closest surviving article. A shared 'enricher' that appended identical decision sections to all 455 articles was also removed — it passed the word-count metric while doubling measured duplication. A sampled near-duplication gate now fails the build so neither pattern can return.
7 August 2026
/blog/ (11 articles)
Removed years from eleven article URLs and titles (e.g. /blog/best-ai-seo-tools-2026 → /blog/best-ai-seo-tools/). Evergreen guidance belongs at evergreen addresses; the year a piece was refreshed lives in its updated date, not its URL. All old addresses 301-redirect to the new ones.
/guides/how-to-choose-a-digital-marketing-agency/
Fixed a broken internal link to a retired service page (/services/ai-search-marketing/) — it now points to our published C.I.T.E. Framework methodology page.
Site-wide
Replaced per-component structured-data blocks with a single validated JSON-LD graph per page, and corrected 51 US state pages that shared one truncated title. Both were found by our automated site audit and are now held at zero by build gates.