Field Notes · Category
Charity Marketing.
38 articles on charity marketing — tactical, evidence-led guidance from our team.
Digital Marketing for Nonprofits: A Practical Guide for UK Organisations
Nonprofits and charities face unique digital marketing challenges. This practical guide covers the most effective strategies for UK nonprofit organisations working with limited resources.
Charity MarketingSocial Media for Charities: Building Communities and Driving Donations
Social media is one of the most cost-effective channels for UK charities to build communities, share impact stories, and acquire donors. This guide covers what works.
Charity MarketingContent Marketing for Charities: Building Authority and Awareness on a Budget
Content marketing gives charities a sustainable, low-cost way to build visibility, attract supporters, and demonstrate impact. This guide covers what works for UK charitable organisations.
Charity MarketingPPC for Charities: Making the Most of Google Ad Grants and Paid Media
Charities have access to Google Ad Grants — up to £10,000/month in free advertising. This guide covers how to use PPC effectively for UK charitable organisations.
Charity MarketingSEO for Charities: Building Organic Search Visibility on a Restricted Budget
Charities can achieve strong organic search visibility without large budgets. This guide explains what charity SEO involves and how to prioritise limited resources.
Charity MarketingDigital Marketing for Charities: How to Grow Reach and Donations Online
Charities face unique digital marketing challenges — limited budgets, regulatory requirements, and the need to demonstrate impact rather than sell products. This guide covers what works for UK charities online.
Charity MarketingAI Search Optimisation for Charities: The Complete UK Guide (2026)
Donors increasingly ask ChatGPT, Gemini and Perplexity which charities to support. This complete UK guide explains how AI engines choose which charities to cite, the Charity Commission signals that matter, how Google Ad Grants interacts with AI search, and a step-by-step AEO plan your charity can start this month.
Charity MarketingGoogle Ad Grants for Charities: The Complete UK Guide to Free Google Advertising (2026)
Google Ad Grants gives eligible UK charities up to $10,000 per month in free Google Ads spend. This guide explains how to apply, what the programme allows, how to run compliant campaigns, and how to maximise the value of your grant.
Charity MarketingThe post-cookie donor journey
Third-party cookies are disappearing, breaking traditional retargeting and attribution. Discover how charities must adapt their data strategy to survive.
Charity MarketingMarketing your charity from day one — what to launch first
A priority checklist for marketing your newly registered UK charity to secure early momentum and funding.
Charity MarketingBuilding your charity's first website during registration
Why the 8-week registration waiting period is the perfect time to build your charity's digital presence.
Charity MarketingAnnual return and reporting obligations
What you need to know about the ongoing reporting requirements after your UK charity is registered.
Charity MarketingWhen to use a registration agency vs DIY
Should you register your UK charity yourself or pay a professional agency? Weighing the pros and cons.
Charity MarketingDonor research is now happening inside ChatGPT
Prospective donors are increasingly using ChatGPT to vet charities and decide where to give. Learn how to influence the LLM narrative.
Charity MarketingCharity registration costs explained
A transparent breakdown of the fees and costs involved in registering a UK charity.
Charity MarketingRegistering for Gift Aid with HMRC
How to register your new charity with HMRC to claim an extra 25% on eligible donations.
Charity MarketingSetting up a bank account for a new UK charity
Navigate the complex process of opening a dedicated bank account for your new UK charity.
Charity MarketingGovernance documents your new charity needs
A breakdown of the essential governing documents required to register and run a UK charity.
Charity MarketingDrafting your charitable objects: a practical guide
How to write clear, legally compliant charitable objects for your UK charity application.
Charity MarketingChoosing trustees for your new UK charity
How to select the right board of trustees to satisfy the Charity Commission and drive your mission forward.
Charity MarketingWhy your charity needs to be cited by Perplexity
Perplexity AI is becoming the research tool of choice for major donors and journalists. Discover how to ensure your charity becomes a cited source.
Charity MarketingCommon reasons the Charity Commission rejects an application
Avoid these frequent mistakes that lead to delayed or rejected UK charity applications.
Charity MarketingHow long does Charity Commission registration take?
A realistic timeline for getting your UK charity registered in 2026.
Charity MarketingThe £5,000 income threshold for UK charity registration explained
What the £5,000 threshold means for new UK charities and how to navigate it.
Charity MarketingWhat charity comms teams should stop doing in 2026
The digital landscape has shifted. Here are the outdated marketing tactics charity communications teams need to abandon immediately.
Charity MarketingCIO vs CIC vs charitable trust: which structure to choose
Understanding the differences between CIOs, CICs, and charitable trusts to pick the right legal structure.
Charity MarketingHow to register a charity in the UK in 2026
A step-by-step guide to navigating the UK Charity Commission registration process in 2026.
Charity MarketingBuilding topical authority for your cause area
Stop writing disjointed blog posts. Discover how to build a topical map that establishes your charity as the definitive authority in your sector.
Charity MarketingThe hidden audit Google now runs on charity websites
Google silently evaluates charity websites for trust and authority. Learn how to pass the E-E-A-T audit and protect your search rankings.
Charity MarketingCompliance rules in Google Ad Grants you keep missing
Maintaining an Ad Grant requires more than just a 5% CTR. Discover the hidden compliance rules that catch out UK charities every month.
Charity MarketingRecovering a suspended Google Ad Grants account
Has your Google Ad Grant been deactivated? Do not panic. Follow this step-by-step guide to audit your account, fix the violations, and get reinstated.
Charity MarketingSchema markup every UK charity website needs
Schema markup is no longer optional for charities. Here is the exact technical data structure required to communicate effectively with search engines.
Charity MarketingHow AI search is reshaping cause-area discovery
The way potential donors discover and research charitable causes has been transformed by AI. Learn how to position your charity for this new user journey.
Charity MarketingAdapting charity SEO to Answer Engine Optimisation
Traditional SEO is dead. Answer Engine Optimisation (AEO) is how charities must now ensure they are cited by AI models and search engines.
Charity MarketingWhy your charity's "donate" page no longer ranks
If your donation page has vanished from search results, outdated SEO is likely to blame. Discover what search engines demand from donation pages today.
Charity MarketingPPC for charities: what changed when AI Overviews launched
AI Overviews have fundamentally altered paid search for charities. Learn how to adjust your PPC strategy for the new search reality.
Charity MarketingGoogle Ad Grants click-through rate is collapsing — here's why
Maintaining the mandatory 5% CTR for Google Ad Grants is harder than ever. Discover why standard campaigns are failing and how to fix them.
Charity MarketingWhy charity website traffic dropped in 2025
Across the UK charity sector, organic traffic plummeted in 2025. Here is why the old playbook failed, and how to recover your visibility.