Field Notes · Category
SEO & AEO.
69 articles on seo & aeo — tactical, evidence-led guidance from our team.
Domain Rating vs Domain Authority: What's the Difference?
Domain Rating (Ahrefs) and Domain Authority (Moz) are both backlink strength metrics — but they measure different things and should not be conflated. This guide explains what each measures and how to use them.
SEO & AEODofollow vs Nofollow Links: What's the Difference for SEO?
Dofollow and nofollow links are treated differently by search engines. Understanding the difference helps you prioritise your link building efforts and evaluate your backlink profile.
SEO & AEOHow to Get Backlinks for Free: 8 Strategies That Work for UK Businesses
Building high-quality backlinks does not always require a large budget. This guide covers the most effective free and low-cost link building strategies for UK businesses.
SEO & AEOWhat is Digital PR? How It Builds High-Authority Backlinks
Digital PR creates newsworthy content that earns coverage and backlinks from major UK publications. It is one of the most powerful link building strategies available. This guide explains how it works.
SEO & AEOWhat is the Skyscraper Technique? How to Build Links with Better Content
The Skyscraper Technique builds backlinks by creating significantly better versions of popular content and reaching out to sites linking to the original. This guide explains how it works for UK businesses.
SEO & AEOWhat is Broken Link Building? How to Earn Backlinks with This Strategy
Broken link building earns backlinks by finding dead links on other websites and offering your content as a replacement. This guide explains how to do it effectively.
SEO & AEOWhat is Guest Posting? How to Use It for SEO and Authority Building
Guest posting places your content and a backlink on other websites in your industry. Done correctly, it builds domain authority and referral traffic. This guide explains how it works and what to avoid.
SEO & AEOPPC Agency vs In-House PPC: Which Should You Choose?
Deciding whether to manage Google Ads in-house or with a PPC agency affects campaign performance and cost. This guide helps UK businesses make the right call.
SEO & AEOHow to Find the Best Digital Marketing Agency in the UK
Finding the best digital marketing agency for your business requires looking beyond awards and testimonials to evidence of commercial results. This guide explains the evaluation framework UK businesses should use.
SEO & AEOFreelance SEO vs SEO Agency: Which is Better for Your Business?
Choosing between a freelance SEO consultant and an SEO agency involves tradeoffs in cost, expertise breadth, and account management. This guide helps UK businesses decide which is right for them.
SEO & AEOSEO Agency vs In-House SEO: Which is Right for Your Business?
Deciding between an SEO agency and an in-house SEO hire is a strategic decision that depends on your budget, goals, and stage. This guide helps UK businesses make the right choice.
SEO & AEOHow Much Does a Digital Marketing Agency Cost? UK Guide 2026
Knowing what to budget for digital marketing is one of the most common questions UK business owners ask. This guide provides transparent, realistic cost expectations for every type of digital marketing service.
SEO & AEODigital Marketing Agency Prices UK: What Does It Cost in 2026?
Digital marketing agency pricing in the UK varies enormously by service, agency size, and scope. This guide gives a clear breakdown of what UK businesses should expect to pay in 2026.
SEO & AEOWhat is Social Media Marketing? A Complete Guide for UK Businesses (2026)
Social media marketing uses platforms like Instagram, TikTok, LinkedIn, and Facebook to build brand awareness, engage audiences, and drive business results. This guide explains how it works, which platforms suit which businesses, how to measure ROI, and what UK businesses should realistically budget.
SEO & AEOWhat is GEO? The Generative Engine Optimisation Guide for 2026
GEO (Generative Engine Optimisation) is the practice of optimising your content to be cited, quoted, or recommended by AI-powered search tools — including Google AI Overviews, Perplexity, ChatGPT, and Gemini. This guide explains what GEO is, how it differs from SEO and AEO, and the specific techniques that work in 2026.
SEO & AEOWhat is Content Marketing? Strategy, Benefits & Costs for UK Businesses (2026)
Content marketing is the practice of creating and sharing valuable content to attract, inform, and retain a target audience — with the goal of driving profitable customer action. This guide covers how it works, why it outperforms traditional advertising, and what UK businesses should budget for a realistic content strategy.
SEO & AEOWhat is PPC? A Plain-English Guide to Pay-Per-Click Advertising (UK 2026)
PPC (pay-per-click) is a digital advertising model where you pay only when someone clicks your ad. It powers Google Ads, Meta Ads, and LinkedIn Ads — making it one of the fastest ways to generate leads and sales online. This guide explains how it works, what it costs, and when it makes sense.
SEO & AEOHow to Choose a Digital Marketing Agency in the UK (2026 Guide)
Choosing the wrong digital marketing agency is an expensive mistake — wasted budget, lost time, and missed growth. This guide gives you a practical framework for evaluating UK agencies, the right questions to ask, and the red flags that should make you walk away.
SEO & AEOWhat is a Digital Marketing Agency? A Complete UK Guide (2026)
A digital marketing agency plans, executes, and manages online marketing activity on behalf of businesses — covering SEO, paid advertising, content, social media, web design, and analytics. This guide explains what agencies do, how they work, and how to decide if hiring one is right for your business.
SEO & AEOBranding Agency UK: What One Does, What It Costs, and When You Need One (2026)
A UK branding agency creates or refreshes your visual identity, brand strategy, and tone of voice — ensuring your business makes the right impression across every touchpoint. This guide explains what branding agencies deliver, what they charge, and when a rebrand is worth the investment.
SEO & AEOSEO Consultant UK: What They Do, What They Charge, and When to Hire One (2026)
An SEO consultant audits your site, identifies opportunities for organic growth, and either advises your team or executes improvements directly. This guide explains what UK SEO consultants deliver, what they charge, and how to evaluate whether one is worth the investment.
SEO & AEOAffordable Web Design UK: Getting a Professional Site Without Overpaying (2026)
Affordable web design does not mean cheap-looking design. UK businesses can get professional, fast, SEO-ready websites without spending £15,000. This guide explains what to budget, where to save, and where spending less costs you more in the long run.
SEO & AEOWebsite Design Company UK: How to Choose One and What to Expect in 2026
A UK website design company builds or redesigns your website to attract, engage, and convert your target customers. This guide explains what to look for, how much to budget, and what separates great web design from merely good-looking design.
SEO & AEODigital Marketing for Small Businesses UK: A Practical Guide to Growing Online (2026)
Small businesses in the UK can compete effectively in digital marketing without large budgets — by focusing on the highest-ROI channels for their specific market. This guide explains where to start, what to prioritise, and how to grow online with limited resource.
SEO & AEOB2B Digital Marketing Agency UK: How to Generate Leads and Build Pipeline in 2026
B2B digital marketing requires a different approach from B2C — longer sales cycles, multiple decision-makers, and a greater emphasis on authority and trust. This guide explains what a UK B2B digital marketing agency should deliver and how to build a B2B pipeline through digital channels.
SEO & AEODigital Marketing Strategy UK: How to Build One That Actually Works in 2026
A digital marketing strategy is a documented plan that defines how a business will use digital channels to achieve its revenue and growth goals. This guide explains how to build an effective digital marketing strategy for a UK business in 2026.
SEO & AEODigital Marketing Consultant UK: What They Do and When to Hire One (2026)
A digital marketing consultant advises businesses on strategy, channel selection, and campaign execution — either independently or alongside an agency. This guide explains when to hire a consultant, what they charge, and how to find the right one in the UK.
SEO & AEOOnline Marketing Agency UK: What to Look For and What to Expect in 2026
An online marketing agency manages your digital presence — from SEO and paid ads to content and social media. This guide explains what UK online marketing agencies do, what they cost, and how to choose the right one for your business.
SEO & AEOWhat Are Digital Marketing Services? The Complete UK Agency Guide (2026)
Digital marketing services are the specialist activities agencies deliver to grow your online visibility, traffic, and revenue — from SEO and PPC to web design and AI search optimisation. This guide explains each service, what it costs, and what results to expect.
SEO & AEOWhat is Digital Marketing? A Plain-English Guide for UK Businesses (2026)
Digital marketing is every activity a business uses to attract, engage, and convert customers through digital channels — search engines, social media, email, and the web. This guide explains what it is, how it works, and what it costs in the UK.
SEO & AEOWhat is Link Building? A UK Guide to Earning Backlinks in 2026
Link building is the process of acquiring hyperlinks from other websites to your own — and it remains one of the most powerful ranking factors in Google's algorithm. This guide explains what link building is, why it matters, which tactics work in 2026, and how UK businesses should approach it.
SEO & AEOWhat is Keyword Research? A Step-by-Step Guide for UK Businesses (2026)
Keyword research is the process of finding and evaluating the exact words and phrases your target customers type into search engines. Done correctly, it tells you what content to create, which pages to optimise, and where the biggest traffic opportunities are hiding.
SEO & AEOWhat is a Title Tag? The Complete SEO Guide for UK Websites (2026)
Your title tag is the single most visible SEO element on your page — it is what appears as the blue clickable headline in Google search results. This guide explains what it is, how to write one that ranks and gets clicked, and the common mistakes costing UK sites traffic every day.
SEO & AEOWhat is a Meta Description? How to Write One That Gets Clicks (UK Guide)
A meta description is the short text snippet beneath your page title in Google search results. It is not a direct ranking factor — but it is one of the biggest drivers of click-through rate. This guide explains what it is, how to write a great one, and the common mistakes UK sites make.
SEO & AEOH1 Tag Best Practices: How to Optimise Your Headings for SEO and Accessibility
A well-written H1 tag does two jobs at once: it signals your page's primary topic to Google and gives every visitor — including screen reader users — an immediate, clear understanding of what the page covers. This guide covers every H1 best practice for 2026.
SEO & AEOWhat is an SEO Audit? A Complete Guide for UK Businesses (2026)
An SEO audit is a comprehensive analysis of everything affecting your website's performance in search. This guide explains exactly what one covers, how much a quality audit costs in the UK, and what to do with the findings once you have them.
SEO & AEOSmall Business SEO UK: A Practical Guide to Getting Found Online in 2026
Small businesses in the UK have never had a better opportunity to compete with larger brands in search — if they approach SEO correctly. This practical guide covers the key tactics, realistic costs, and the common mistakes that keep small UK businesses invisible online.
SEO & AEOHow Much Does SEO Cost in the UK? Agency Pricing Guide 2026
SEO agency pricing in the UK ranges from £500 to £10,000+ per month. This guide breaks down exactly what you get at each price point, the average rates UK agencies charge in 2026, and how to avoid overpaying for underperformance.
SEO & AEOWhat is an H1 Tag? The Complete SEO & AEO Guide for 2026
Your H1 tag is the single most important on-page SEO element you control. This guide explains what it is, why it matters for Google and AI search engines alike, and exactly how to write one that ranks — with real UK examples.
SEO & AEOThe 2026 SEO audit: what to add to your checklist
An in-depth analysis of the 2026 seo audit: what to add to your checklist and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOMigrating an SEO programme into AEO without losing organic traffic
An in-depth analysis of migrating an seo programme into aeo without losing organic traffic and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOHow LLMs choose which sources to cite
An in-depth analysis of how llms choose which sources to cite and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOBrand mentions as the new backlinks
An in-depth analysis of brand mentions as the new backlinks and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOVertical video as a search surface
An in-depth analysis of vertical video as a search surface and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOProgrammatic SEO without becoming spam
An in-depth analysis of programmatic seo without becoming spam and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOInternal linking for topical clusters in 2026
An in-depth analysis of internal linking for topical clusters in 2026 and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOHow to measure AEO ROI when there are no clicks
An in-depth analysis of how to measure aeo roi when there are no clicks and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOAI Overviews: should you panic?
An in-depth analysis of ai overviews: should you panic? and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOThe collapse of mid-funnel blog traffic and what replaces it
An in-depth analysis of the collapse of mid-funnel blog traffic and what replaces it and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOAvoiding AI Slop: writing content engines can't filter
An in-depth analysis of avoiding ai slop: writing content engines can't filter and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOWhy content velocity stopped working
An in-depth analysis of why content velocity stopped working and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOFrom keyword research to query fan-out research
An in-depth analysis of from keyword research to query fan-out research and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOHyper-local SEO beyond the Map Pack
An in-depth analysis of hyper-local seo beyond the map pack and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOReddit SEO and community-led search
An in-depth analysis of reddit seo and community-led search and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOTikTok SEO for businesses
An in-depth analysis of tiktok seo for businesses and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOSchema markup for AI search visibility
An in-depth analysis of schema markup for ai search visibility and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOServer-side tracking: a primer
An in-depth analysis of server-side tracking: a primer and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOCookieless advertising in 2026
An in-depth analysis of cookieless advertising in 2026 and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOFirst-party data strategy for SMBs
An in-depth analysis of first-party data strategy for smbs and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOWhy third-party cookies are gone and what to do
An in-depth analysis of why third-party cookies are gone and what to do and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOThe Fan-Out content technique for AEO
An in-depth analysis of the fan-out content technique for aeo and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOEntity SEO and the Knowledge Graph in an AI world
An in-depth analysis of entity seo and the knowledge graph in an ai world and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOTopical Authority is the new domain authority
An in-depth analysis of topical authority is the new domain authority and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOE-E-A-T in 2026: what actually moves the needle
An in-depth analysis of e-e-a-t in 2026: what actually moves the needle and how modern brands are adapting their digital presence for the AI search era.
SEO & AEORanking inside ChatGPT Search and Perplexity
An in-depth analysis of ranking inside chatgpt search and perplexity and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOHow to get cited by Google AI Overviews
An in-depth analysis of how to get cited by google ai overviews and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOGenerative Engine Optimisation (GEO) explained
An in-depth analysis of generative engine optimisation (geo) explained and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOWhat is Answer Engine Optimisation (AEO) — a 2026 guide
An in-depth analysis of what is answer engine optimisation (aeo) — a 2026 guide and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOThe history of SEO from keywords to AEO
An in-depth analysis of the history of seo from keywords to aeo and how modern brands are adapting their digital presence for the AI search era.