Guided route · Private healthcare
Plan a private practice website around patient needs
A guided route for clinicians and practice managers commissioning a site. Treat medical accuracy, access and enquiry quality as design requirements from the start.
Work through these decisions
1. Map patient questions
Identify treatments, location, eligibility, pricing and referral questions. Give people a clear route to contact the practice.
Write a website project brief →2. Decide what to publish and review
Agree who verifies clinical statements, credentials, review dates and when pages need updating. Check GMC, CQC and advertising rules before writing treatment pages.
Check private doctor website rules →3. Cost the scope
Account for treatment pages, clinician profiles, booking integration, imagery and ongoing maintenance.
Review practice website costs →4. See a relevant build
Look at how a specialist site presents reviewer identity and patient information. The case study states what was actually delivered.
See the Eye Health Guide project →5. Test the enquiry journey
Check mobile navigation, contact options, service-page clarity, privacy messaging and analytics before launch.
Estimate website scope →
What you should have at the end
You should finish with a page plan, a review owner for clinical content and a shortlist of booking and measurement requirements.
Want another starting point? Search all resources or tell us about your project.