Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
What is Thin Content? How to Identify and Fix It
Thin content can harm your site's overall search performance even when only some pages are affected. This guide explains how to identify and fix it.
AI SearchHow to Use ChatGPT for Marketing: A Practical UK Business Guide
ChatGPT can accelerate marketing content, research, and strategy work significantly. This guide explains the most practical, high-impact ways UK businesses can use ChatGPT in their marketing without the common pitfalls.
PPC & Paid MediaHow to Reduce Cost Per Click in Google Ads Without Losing Performance
High CPCs are a common challenge in competitive PPC markets. This guide covers proven techniques to reduce cost per click without sacrificing lead volume.
Content StrategyWhat is Newsjacking? How to Generate Traffic from Breaking News
Newsjacking involves inserting your brand's expertise into breaking news stories to generate media coverage and traffic. This guide explains how to do it effectively.
Technical SEOWhat is Breadcrumb Navigation? UX, SEO, and Schema
Breadcrumb navigation improves both user experience and SEO by showing page hierarchy. This guide explains how to implement breadcrumbs correctly.
E-commerceWooCommerce SEO Guide: How to Optimise Your WordPress Store
WooCommerce is the most flexible eCommerce platform for SEO, built on WordPress. This guide covers the key WooCommerce SEO optimisations UK store owners should implement.
PPC & Paid MediaWhat is PPC Ad Copy? Writing Google Ads That Get Clicked and Convert
PPC ad copy determines whether users click your ad or a competitor's. This guide covers what makes Google Ads copy effective.
Content StrategyWhat is an Expert Roundup? How to Create Content That Earns Links
Expert roundup posts compile insights from multiple industry experts on a single topic. This guide explains how to create ones that earn links and credibility.
Charity MarketingAI Search Optimisation for Charities: The Complete UK Guide (2026)
Donors increasingly ask ChatGPT, Gemini and Perplexity which charities to support. This complete UK guide explains how AI engines choose which charities to cite, the Charity Commission signals that matter, how Google Ad Grants interacts with AI search, and a step-by-step AEO plan your charity can start this month.
AI SearchBest GEO & AEO Agencies in the UK (2026): An Honest Comparison
A criteria-based, honest comparison of UK GEO and AEO agencies in 2026 — including Passion Digital, The SEO Works, Bird, POLARIS, Exposure Ninja, Varn and Found. We publish this ourselves, so we tell you exactly where our bias sits and what to verify before you hire anyone.
E-commerceCategory Page SEO: How to Optimise eCommerce Category Pages
Category pages are the most commercially valuable SEO pages in any eCommerce store. This guide explains how to optimise them to rank for high-intent product searches and drive more sales.
Technical SEOWhat is HTTPS? SSL Certificates and Website Security for SEO
HTTPS secures your website and is a confirmed Google ranking factor. This guide explains what HTTPS is and what you need to know about SSL certificates.