Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
What is a Google Penalty? Manual Actions and Algorithmic Demotions Explained
Google penalties can devastate a site's organic traffic. This guide explains the difference between manual actions and algorithmic demotions, and how to recover.
Local SEODigital Marketing Agency Norwich: Growing East Anglian Businesses Online
Norwich is East Anglia's commercial capital, with a growing digital economy. This guide covers what effective digital marketing looks like for Norwich and Norfolk businesses.
SEO & AEODigital Marketing Agency Prices UK: What Does It Cost in 2026?
Digital marketing agency pricing in the UK varies enormously by service, agency size, and scope. This guide gives a clear breakdown of what UK businesses should expect to pay in 2026.
PPC & Paid MediaWhat are Google Ads Extensions? Ad Assets That Boost Performance
Google Ads extensions (now called assets) add extra information to your ads, improving click-through rates and Ad Rank. This guide covers the most important types.
Content StrategyWhat is Podcast SEO? Getting Your Podcast Discovered Organically
Podcast SEO helps your episodes get discovered through search — both on podcast platforms and Google. This guide explains how.
Local SEOPPC Agency Nottingham: Google Ads Management for East Midlands Businesses
PPC advertising drives immediate leads and sales for Nottingham businesses. This guide covers what to expect from Nottingham PPC management and how paid search works for East Midlands companies.
Technical SEOHow Does Google's Search Algorithm Work? The Key Systems Explained
Google's search algorithm is not a single system — it is hundreds of interconnected signals and systems. This guide explains the key components.
Local SEODigital Marketing Agency York: Growing Yorkshire's Historic City Online
York's tourism, retail, and growing tech sector create distinct digital marketing opportunities. This guide covers what effective digital marketing looks like for York businesses.
Local SEODigital Marketing Agency Belfast: Growing Your Business in Northern Ireland
Belfast's fast-growing business community is increasingly digital-first. This guide covers what digital marketing looks like for Belfast businesses and what to look for in an agency.
PPC & Paid MediaWhat is a Responsive Search Ad? Google's AI-Powered Ad Format
Responsive Search Ads are Google's current standard text ad format. This guide explains how they work and how to get the most from them.
Content StrategyWhat is a Link Building Strategy? Earning Backlinks That Move the Needle
Link building is the practice of earning backlinks from other websites. This guide covers the most effective strategies for UK businesses.
Local SEOPPC Agency Edinburgh: Paid Search for Scottish Businesses
Edinburgh's competitive business environment makes PPC advertising a powerful tool for immediate visibility. This guide covers what to expect from Edinburgh PPC management.