Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
What is Podcast Marketing? How Brands Build Deep Audiences Through Audio
Podcasts build deep audience relationships through long-form audio content. This guide covers podcast marketing for UK businesses.
Technical SEOWhat is Site Speed Optimisation? A Complete Guide for 2026
Website speed directly affects both search rankings and user experience. This guide covers the most impactful site speed improvements for 2026.
PPC & Paid MediaWhat is Display Advertising? Visual Ads Across the Web Explained
Display advertising shows visual banner and image ads across millions of websites. This guide explains how it works and when it is effective.
Content StrategyWhat is Infographic Marketing? Visual Content for Links and Shares
Infographics combine data with visual design to create highly shareable content. This guide explains how to use them strategically for links and traffic.
Technical SEOHow to Find and Fix Broken Links: A Technical SEO Guide
Broken links waste crawl budget, harm user experience, and lose link equity. This guide explains how to find and fix them systematically.
PPC & Paid MediaWhat is Target ROAS Bidding? Return on Ad Spend Strategy Explained
Target ROAS bidding optimises Google Ads to achieve a specific return on ad spend. This guide explains how it works and when to use it.
Content StrategyWhat is a Content Marketing Funnel? Aligning Content to the Buyer Journey
A content marketing funnel aligns content to each stage of the buyer journey, from awareness through to conversion. This guide explains how to build one.
Technical SEOWhat is a Nofollow Link? Link Attributes Explained for SEO
Nofollow links tell search engines not to count a link for ranking purposes. This guide explains when they apply and what they mean for your link building.
Content StrategyHow to Start a YouTube Channel for Your Business: A UK Guide
A YouTube channel gives your UK business a searchable, long-lasting content library that drives traffic and builds authority. This guide covers how to start, set up, and grow a business YouTube channel.
PPC & Paid MediaWhat is a Google Ads Budget? Daily and Monthly Budget Management
Managing Google Ads budget correctly ensures you get the most from your ad spend without unexpected overspend. This guide explains how Google handles budgets.
Content StrategyHow to Measure Content Marketing ROI: From Traffic to Revenue
Proving content marketing ROI requires connecting organic traffic through to revenue. This guide explains the measurement framework.
Content StrategyYouTube Advertising for UK Businesses: A Practical Guide
YouTube advertising reaches UK audiences with video ads before, during, and alongside relevant videos. This guide explains the ad formats, targeting options, and costs for YouTube advertising.