Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
Digital Marketing for Dentists: Attracting Private Patients and Growing Your Practice
Dental practice digital marketing is highly competitive, particularly for private and cosmetic treatments. This guide covers what works for UK dental practices.
IndustriesDigital Marketing for Accountants: Growing Your Practice in a Competitive Market
Accountancy practice digital marketing requires building trust with a financially sophisticated audience. This guide covers the most effective digital channels for UK accounting firms.
IndustriesDigital Marketing for Estate Agents: Winning Vendor Instructions and Buyer Leads Online
Estate agent digital marketing is intensely competitive. This guide covers how UK estate agents can generate vendor instructions, buyer leads, and landlord instructions through effective digital channels.
SEO & AEODomain Rating vs Domain Authority: What's the Difference?
Domain Rating (Ahrefs) and Domain Authority (Moz) are both backlink strength metrics — but they measure different things and should not be conflated. This guide explains what each measures and how to use them.
IndustriesDigital Marketing for Restaurants: Filling Tables and Driving Bookings Online
Restaurant digital marketing combines local SEO, social media, review management, and paid advertising to drive table bookings and takeaway orders. This guide covers what works for UK restaurants.
SEO & AEODofollow vs Nofollow Links: What's the Difference for SEO?
Dofollow and nofollow links are treated differently by search engines. Understanding the difference helps you prioritise your link building efforts and evaluate your backlink profile.
SEO & AEOHow to Get Backlinks for Free: 8 Strategies That Work for UK Businesses
Building high-quality backlinks does not always require a large budget. This guide covers the most effective free and low-cost link building strategies for UK businesses.
IndustriesDigital Marketing for Law Firms: Growing Your Practice in a Competitive Market
Legal marketing in the UK requires navigating professional conduct rules while competing for high-value client searches. This guide covers what works for UK solicitors and law firms.
SEO & AEOWhat is Digital PR? How It Builds High-Authority Backlinks
Digital PR creates newsworthy content that earns coverage and backlinks from major UK publications. It is one of the most powerful link building strategies available. This guide explains how it works.
SEO & AEOWhat is the Skyscraper Technique? How to Build Links with Better Content
The Skyscraper Technique builds backlinks by creating significantly better versions of popular content and reaching out to sites linking to the original. This guide explains how it works for UK businesses.
IndustriesDigital Marketing for Healthcare: Growing Patient Numbers and Reputation Online
Healthcare marketing in the UK requires navigating strict regulatory requirements while building genuine patient trust. This guide covers the most effective digital strategies for UK healthcare providers.
SEO & AEOWhat is Broken Link Building? How to Earn Backlinks with This Strategy
Broken link building earns backlinks by finding dead links on other websites and offering your content as a replacement. This guide explains how to do it effectively.