Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
Digital Marketing for Charities: How to Grow Reach and Donations Online
Charities face unique digital marketing challenges — limited budgets, regulatory requirements, and the need to demonstrate impact rather than sell products. This guide covers what works for UK charities online.
SEO & AEOPPC Agency vs In-House PPC: Which Should You Choose?
Deciding whether to manage Google Ads in-house or with a PPC agency affects campaign performance and cost. This guide helps UK businesses make the right call.
SEO & AEOHow to Find the Best Digital Marketing Agency in the UK
Finding the best digital marketing agency for your business requires looking beyond awards and testimonials to evidence of commercial results. This guide explains the evaluation framework UK businesses should use.
Content StrategyRepurposing vs Republishing: What's the Difference and Which Should You Do?
Repurposing and republishing are distinct content strategies. This guide explains the difference and when each is the right choice.
SEO & AEOFreelance SEO vs SEO Agency: Which is Better for Your Business?
Choosing between a freelance SEO consultant and an SEO agency involves tradeoffs in cost, expertise breadth, and account management. This guide helps UK businesses decide which is right for them.
SEO & AEOSEO Agency vs In-House SEO: Which is Right for Your Business?
Deciding between an SEO agency and an in-house SEO hire is a strategic decision that depends on your budget, goals, and stage. This guide helps UK businesses make the right choice.
PPC & Paid MediaWhat is Lead Generation PPC? Using Paid Search to Fill the Sales Pipeline
Lead generation PPC focuses on capturing qualified enquiries rather than direct online sales. This guide covers how to run effective lead gen campaigns in the UK.
Content StrategyWhat is a Content Calendar? Planning and Managing Your Editorial Schedule
A content calendar keeps your content strategy on track by planning publication across weeks and months in advance. This guide explains how to build and use one.
SEO & AEOHow Much Does a Digital Marketing Agency Cost? UK Guide 2026
Knowing what to budget for digital marketing is one of the most common questions UK business owners ask. This guide provides transparent, realistic cost expectations for every type of digital marketing service.
Technical SEOWhat is a Google Penalty? Manual Actions and Algorithmic Demotions Explained
Google penalties can devastate a site's organic traffic. This guide explains the difference between manual actions and algorithmic demotions, and how to recover.
SEO & AEODigital Marketing Agency Prices UK: What Does It Cost in 2026?
Digital marketing agency pricing in the UK varies enormously by service, agency size, and scope. This guide gives a clear breakdown of what UK businesses should expect to pay in 2026.
PPC & Paid MediaWhat are Google Ads Extensions? Ad Assets That Boost Performance
Google Ads extensions (now called assets) add extra information to your ads, improving click-through rates and Ad Rank. This guide covers the most important types.