Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
What is Email Open Rate? What's a Good Open Rate in the UK?
Email open rate measures what percentage of your subscribers open each email you send. This guide explains what it means, what affects it, and what good open rates look like for UK businesses.
Social Media MarketingWhat is a Social Media Strategy? How to Build One for Your UK Business
A social media strategy defines which platforms you use, what content you create, who you target, and how you measure success. This guide explains what a good social media strategy looks like for UK businesses in 2026.
Technical SEOCore Web Vitals: What They Are, Why They Matter, and How to Pass Them
Core Web Vitals are Google's user experience metrics that directly affect search rankings. This guide explains what they are and how to improve them.
Local SEODigital Marketing Agency Birmingham: Competing in the UK's Second-Largest City
Birmingham is the UK's second-largest city with a diverse and growing economy. This guide explains what effective digital marketing looks like for Birmingham businesses and how to choose the right agency partner.
Web DesignDo I Need a Website for My Small Business in 2026?
With social media and Google Business Profiles, some small business owners question whether they need a website at all. Here is an honest answer for UK business owners in 2026.
Email MarketingWhat is Email Segmentation? How to Send More Relevant Emails
Email segmentation divides your list into groups based on shared characteristics to send more relevant, targeted messages. Segmented campaigns consistently outperform unsegmented campaigns across every email metric.
Social Media MarketingWhat is Influencer Marketing? A UK Business Guide
Influencer marketing partners your brand with creators who have established audiences. This guide explains how it works, what different tiers of influencer deliver, and how UK businesses can measure influencer ROI.
PPC & Paid MediaWhat is Google Ads? A Complete Guide to Paid Search Advertising
Google Ads is the world's most widely used paid advertising platform. This guide explains what it is, how it works, and when it makes sense for UK businesses.
Web DesignHow Long Does It Take to Build a Business Website? (Honest Timelines)
Website timelines vary wildly depending on who is building it and what scope is involved. This guide gives honest, realistic delivery timelines for every type of business website build.
Email MarketingWhat is a Drip Campaign in Email Marketing?
A drip campaign is a series of pre-written emails sent automatically over time to nurture leads or onboard customers. This guide explains how drip campaigns work and how to build effective ones.
Social Media MarketingWhat is TikTok Marketing for Business? UK Guide (2026)
TikTok marketing gives UK businesses access to highly engaged audiences through short-form video. This guide explains how TikTok works for businesses, which sectors benefit most, and what results to realistically expect.
Technical SEOWhat is Technical SEO? A Plain-English Guide for 2026
Technical SEO covers everything that helps search engines crawl, index, and understand your website. This guide explains the core concepts clearly.