Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
What is a Heatmap? How to Use Heatmaps to Improve Your Website
Heatmaps visualise where visitors click, scroll, and hover on your webpages. They reveal conversion barriers and UX problems that analytics data alone misses. This guide explains how to use them.
Technical SEOWhat is an XML Sitemap? Helping Search Engines Find Your Pages
XML sitemaps help search engines discover and prioritise your pages. This guide explains what they are, how to create them, and when they matter.
Local SEODigital Marketing Agency Brighton: Growing Creative and Tech Businesses by the Sea
Brighton has one of the UK's most vibrant creative and tech economies outside London. This guide covers what effective digital marketing looks like for Brighton businesses.
Analytics & CROWhat is Bounce Rate? What's a Good Bounce Rate for Your Website?
Bounce rate measures the percentage of visitors who leave your website after viewing only one page. Understanding what causes high bounce rate — and what to do about it — can significantly improve website performance.
PPC & Paid MediaWhat is Google Ad Grants? Free Advertising for UK Charities
Google Ad Grants gives eligible UK charities up to £8,000 per month in free Google advertising. This guide explains how the programme works.
Content StrategyWhat is FAQ Schema? How to Add FAQ Markup for Rich Results and AI Visibility
FAQ schema markup enables rich results in Google Search and helps AI tools extract your answers. This guide explains how to implement it correctly.
Analytics & CROWhat is a Landing Page? How to Build One That Converts
A landing page is a standalone web page designed to convert a specific type of visitor. Effective landing pages significantly outperform standard web pages for PPC and email campaigns. This guide explains how they work.
Technical SEOWhat is Google Search Console? A Practical Guide for Website Owners
Google Search Console is the most valuable free SEO tool available. This guide explains what it shows you and how to use it effectively.
Local SEODigital Marketing Agency Southampton: Growing Hampshire Businesses Online
Southampton's maritime, retail, and professional services economy creates diverse digital marketing needs. This guide covers what effective digital marketing looks like for Southampton and Hampshire businesses.
Analytics & CROWhat is UX Design? User Experience Explained for Business Owners
UX design is the practice of making digital products easy and satisfying to use. Good UX directly improves conversion rates and customer satisfaction. This guide explains what it involves for UK businesses.
PPC & Paid MediaWhat is YouTube Advertising? Video Ads for UK Businesses
YouTube Ads reaches over 50 million UK users monthly. This guide explains the ad formats available and how to use YouTube advertising effectively.
Content StrategyWhat is Evergreen Content? How to Build Long-Lasting Organic Traffic
Evergreen content maintains its relevance and traffic over years rather than days. This guide explains how to create content with lasting organic value.