Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
What is Google Shopping? Product Listing Ads for UK Retailers
Google Shopping shows product images and prices directly in search results. This guide explains how it works for UK retailers.
Content StrategyWhat is Search Intent? Matching Content to What Users Actually Want
Search intent is the underlying goal behind a search query. Matching content to intent is one of the most fundamental SEO principles. This guide explains how.
Local SEOWhat is Google Business Profile? A Guide for UK Businesses
Google Business Profile is your business listing on Google Search and Maps. It is free, powerful, and critical for local search visibility. This guide explains what it is and why every UK business needs one.
Technical SEOWhat is E-E-A-T? Google's Quality Standard Explained
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality framework for evaluating content. This guide explains what it means in practice.
Social Media MarketingWhat is a Social Media Content Calendar? How to Build One
A social media content calendar plans your content in advance, ensuring consistency, variety, and strategic alignment. This guide explains how to build and manage one for your UK business.
PPC & Paid MediaWhat is Remarketing? How to Re-engage Visitors Who Did Not Convert
Remarketing shows ads to people who have previously visited your website. This guide explains how it works and why it is one of the highest-ROI paid media channels.
Content StrategyWhat is a Topic Cluster? SEO Architecture for Building Authority
Topic clusters are the content architecture Google rewards. This guide explains how topic clusters work and how to build one.
Email MarketingWhat is Email A/B Testing? How to Test and Improve Email Performance
Email A/B testing sends two versions of an email to different parts of your list to identify which performs better. This guide explains what to test, how to run valid tests, and how to act on results.
Social Media MarketingWhat is User-Generated Content (UGC)? How to Use It in Marketing
User-generated content — photos, videos, and reviews created by your customers — is the most trusted form of marketing. This guide explains how UK businesses can encourage, curate, and leverage UGC effectively.
Technical SEOWhat is a Canonical Tag? Duplicate Content Management Explained
Canonical tags tell search engines which version of a page is the 'master' copy. This guide explains when and how to use them correctly.
Email MarketingWhat is a Transactional Email? Examples and Best Practices
Transactional emails are automated messages triggered by specific customer actions — order confirmations, shipping updates, password resets. They have the highest open rates of any email type. This guide explains how to use them effectively.
Social Media MarketingWhat is Viral Marketing? How Campaigns Spread Organically
Viral marketing creates content so compelling that audiences share it voluntarily, multiplying reach without paid promotion. This guide explains the mechanics of viral content and what UK businesses can realistically expect.