Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
What is Auction Insights in Google Ads? Competitive Intelligence Explained
Google Ads Auction Insights reveals who you are competing against in paid search auctions. This guide explains how to use this competitive data.
Content StrategyHow to Write Content That Demonstrates E-E-A-T: Google's Quality Framework
E-E-A-T content signals experience, expertise, authority, and trust to Google. This guide shows you how to demonstrate each dimension in your content.
E-commerceAbandoned Cart Email Strategy: How to Recover Lost Sales
Abandoned cart emails recover customers who added products to their basket but didn't complete checkout. A well-structured sequence recovers 10–15% of abandoned carts. This guide explains how to build one.
Technical SEOWhat is Open Graph? Social Media Metadata for Better Link Sharing
Open Graph meta tags control how your content appears when shared on social media. This guide explains what they are and why they matter.
Local SEOWeb Design Agency Leeds: Building Commercial Websites for Yorkshire Businesses
Leeds' competitive business environment demands professional, high-performing websites. This guide covers what the best Leeds web design agencies deliver.
E-commerceeCommerce Conversion Rate Optimisation: How to Sell More to Your Existing Traffic
eCommerce conversion rate optimisation increases the percentage of visitors who complete a purchase. This guide covers the highest-impact CRO strategies for UK online retailers.
PPC & Paid MediaWhat is Microsoft Advertising? Google Ads' Underrated Competitor
Microsoft Advertising reaches Bing, Yahoo, and DuckDuckGo users — often at lower CPCs than Google. This guide explains what it offers UK businesses.
Content StrategyWhat is Case Study Marketing? Using Client Successes to Win New Business
Case studies prove your capability with real-world evidence. This guide explains how to create case studies that win clients and rank in search.
E-commerceShopify SEO Guide: How to Rank Your Shopify Store in the UK
Shopify has good built-in SEO capabilities but also specific limitations. This guide explains the most impactful SEO optimisations for UK Shopify stores and how to avoid common pitfalls.
Technical SEOWhat is Alt Text? Image Accessibility and SEO
Alt text describes images for accessibility and search engines. This guide explains how to write effective alt text that serves both purposes.
Local SEOWeb Design Agency Birmingham: Professional Websites for West Midlands Businesses
Birmingham's growing economy demands professional web presence. This guide explains what the best Birmingham web design agencies deliver and how to evaluate your options.
E-commerceeCommerce SEO Guide for UK Businesses: How to Rank and Sell More
eCommerce SEO drives organic traffic to your online store from people actively searching to buy. This guide covers the key strategies UK online retailers use to rank and convert more customers.