Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 436+ articles covering SEO, AI search, paid media, content, and more.
Generative Engine Optimisation (GEO) explained
GEO is optimising for inclusion inside AI-generated responses across ChatGPT, Gemini, Perplexity and Google AI Overviews. Here is what the term actually covers, how it relates to AEO, and where to start.
Charity MarketingWhy charity website traffic dropped in 2025
Across the UK charity sector, organic traffic plummeted in 2025. Here is why the old playbook failed, and how to recover your visibility.
Charity Donations & AEOHow to grow charity donations when Google Ad Grants clicks are falling
With Google Ad Grants driving less traffic than ever, charities must pivot to holistic search and AEO to maintain donation volumes.
SEO & AEOWhat is Answer Engine Optimisation (AEO)? A practical guide
AEO is the discipline of being the quoted source inside AI-generated answers. This guide explains what it is, how it differs from SEO, and the five levers that actually move citation rates.