How we write service pages.
Service pages help buyers understand the offer, its scope, price and practical next step.
Start with the decision
Explain what the service does, who it helps and what the buyer needs to provide. Put useful scope and pricing information within reach; do not open with a compulsory rejection checklist.
Make claims inspectable
Link relevant work and explain what was actually delivered. A completed website is not evidence of a traffic or revenue increase. Publish performance figures only with a timeframe, baseline and source.
Use clear structure
Choose headings, lists, comparisons and FAQs for the reader. There is no required answer length, heading shape or special AI markup. Accurate structured data can describe the page without guaranteeing search placement.
Keep the offer consistent
Published prices come from the central pricing configuration. Explain ongoing costs and material scope limits. Dates change for substantive revisions, not every build.
Read our editorial policy, corrections log and Google’s AI optimisation guidance.