How we write guides.
A guide should resolve a real question with a clear explanation, useful examples and evidence.
Answer the question
Give the reader a useful starting point, then develop the reasoning and practical implications. Length depends on the question; padding to a target is not depth.
Separate evidence from judgement
Use primary sources for changing platform behaviour and factual requirements. Label our interpretation, describe uncertainty and distinguish a worked example from a measured client result.
Give each page a purpose
Review the existing library before adding another guide. If two pages answer the same question, examine their intent, search performance and links before merging them. Preserve useful URLs and redirects where a move is justified.
Update when the facts change
Keep a real revision date and record substantive corrections. Stable URLs can hold revised guidance without creating a new annual page. Human review covers factual accuracy and usefulness; automated checks cover technical defects.
Read our editorial policy, corrections log and Google’s AI optimisation guidance.