How we publish articles.
Articles should add useful knowledge, experience or analysis to the subject they cover.
Choose a useful brief
Name the audience, the question and the intended contribution. Check for an existing page that can be improved before publishing another version of the same answer.
Use evidence and attribution
Attribute factual claims to a source and identify the accountable editor. AI tools may assist research and drafting; they do not establish that a claim is true or that an author has first-hand experience.
Review quality beyond a score
Check the argument, examples, sources and relevance to our services. We do not use minimum word counts, a fixed introduction length, compulsory question headings or generic appended paragraphs as a quality test.
Maintain the library
Record substantive corrections, update changed facts and review overlapping content against available search data. Automated checks flag broken links, metadata problems and excessive duplication; they cannot certify an article’s expertise.
Read our editorial policy, corrections log and Google’s AI optimisation guidance.