Services / Meta Ads
Meta (Facebook & Instagram)
Ads Management UK
Creative-led Facebook and Instagram advertising that turns scroll-stopping content into booked enquiries and sales.
Meta Ads is paid advertising across Facebook and Instagram, using Meta's audience and creative tools to reach and convert customers. Elite Digital Agency runs Meta Ads for UK businesses — combining sharp audience targeting, scroll-stopping creative and full-funnel measurement to drive demand and trackable return on ad spend.
Meta's platforms are where demand is created, not just captured — the place to reach people before they're searching. For aesthetic clinics, dental practices, ecommerce brands and local businesses, well-run Facebook and Instagram ads are one of the most cost-effective ways to fill a pipeline. We pair sharp audience strategy with creative that actually stops the scroll, and we measure success in enquiries and revenue, not likes.
What's included in our Meta ads management
Audience & Funnel Strategy
Full-funnel structure — cold prospecting, retargeting and retention — built around your customer journey and lifetime value, not guesswork.
Creative Direction & Testing
Scroll-stopping static and video creative, systematically tested so the winners scale and the losers are cut fast.
Advantage+ & Manual Campaigns
The right mix of Meta's Advantage+ automation and manual control for your objective, budget and sector.
Pixel & Conversions API
Server-side Conversions API setup so tracking survives iOS and cookie loss — essential for accurate optimisation.
Compliant Healthcare Creative
For clinics, creative built within ASA, CAP and MHRA rules — promoting consultations and outcomes, never prescription-only medicines.
Transparent Reporting
Clear spend, cost-per-enquiry and ROAS reporting with strategic recommendations — no vanity metrics.
Works well with
Other services
Service
SEO
Win durable organic visibility on Google and beyond. We build entity-driven auth…
Service
AEO & AI Search
We get your brand cited by AI engines — Google AI Overviews, ChatGPT, Perplexity…
Service
PPC & Performance
ROAS-led paid search, social, and programmatic that generates measurable revenue…
Service
Social Media
Organic and paid social tuned to discovery in TikTok, Instagram, and LinkedIn se…
Frequently Asked Questions
How much does Meta (Facebook) ads management cost in the UK?
Our Meta ads management follows the same percentage-of-spend model as our wider PPC service: 18% for budgets up to £5,000/month (min £950), 15% for £5,000–£20,000/month (min £1,750), and 12% above £20,000/month (min £3,500). This aligns our incentives with your growth.
What's the minimum ad budget for Facebook and Instagram ads?
We typically recommend a minimum of £1,500/month in ad spend to gather meaningful data and let Meta's optimisation work. Below that, results tend to be too volatile to optimise reliably.
Can you run ads for aesthetic and dental clinics compliantly?
Yes. We build creative and copy within ASA, CAP and MHRA rules — promoting consultations, clinician expertise and permitted messaging, never advertising prescription-only medicines to the public.
Do you create the ad creative too?
Yes — creative is the single biggest driver of Meta performance. We direct and produce static and video creative, and test continuously to find what converts.
How is Meta advertising different from Google Ads?
Google Ads captures existing demand — people already searching. Meta creates demand — reaching people based on interests and behaviour before they search. Most growing businesses benefit from both, and we often run them together.
Do I own my ad account and data?
Yes — we always run ads through your own Meta Business account, so you retain full ownership of the account, audiences and data.