Industries / Legal
Marketing for law firms
that wins instructions.
We build ethical, SRA-compliant digital marketing for UK law firms and solicitors — authority-led websites, local SEO and AEO designed around how clients actually search for legal help. We win you qualified enquiries on Google and AI search without misleading claims or guaranteed-outcome language.
The problem
Clients choose a firm on trust
long before they call.
Most prospective clients research online and shortlist firms before making contact. If your site looks dated, buries your expertise, or doesn't appear when someone searches for your practice area in your area, you lose the instruction to a firm that made trust and the next step obvious — often a firm with weaker credentials but better marketing.
What wins
What makes a legal site win.
Authority & trust
Credentials, regulatory status, accreditations and genuine reviews — the signals clients weigh before they instruct.
Practice-area pages
Dedicated, in-depth pages for each service line so you rank for 'conveyancing solicitor in [town]' and similar.
Local + AI search
Local SEO and AEO so you're found on Google Maps and named by AI assistants when someone asks for a solicitor.
Ethical & compliant
Marketing built within the SRA Standards and Regulations — no misleading claims, no guaranteed-outcome language.
Qualified enquiries
Clear enquiry routes designed to convert the right matters, not just generate volume.
Practice areas
Practice areas we market.
Conveyancing & Property
Win high-volume local conveyancing search with fast, trustworthy quote and enquiry journeys.
Family Law
Sensitive, reassuring pages that help clients take a difficult first step with confidence.
Wills, Trusts & Probate
Authority-led content that earns trust for life-planning and estate matters.
Personal Injury
Compliant, ethical marketing in a competitive field — no guaranteed-outcome claims.
Commercial & Corporate
B2B-focused positioning and content for business clients and referrers.
Employment Law
Clear, expertise-led pages for both employer and employee instructions.
Pricing
Transparent, tiered pricing.
Essential
from £1,995
A trustworthy, compliant site for a single-office firm or chambers.
Practice
from £2,950
Full practice-area + location pages, copywriting and local SEO foundations.
Authority
from £4,500
Multi-office or multi-discipline firms with full local + AEO setup.
Final pricing is confirmed in your proposal, scoped to your practice areas, locations and goals. Every build can include an ongoing Care & Growth plan from £299/month (hosting, updates, SEO/AEO).
Frequently Asked Questions
Do you understand SRA marketing rules?
Yes. We build and write within the SRA Standards and Regulations — avoiding misleading claims, guaranteed-outcome language and anything that breaches the rules on legal advertising. Compliance protects your firm and your regulatory standing.
How much does a law firm website cost in the UK?
Professional, compliant law firm websites vary widely with the number of practice areas, locations and functionality. We scope each build transparently — the placeholder tiers on this page are confirmed during your proposal.
Can you help us rank for 'solicitor near me' searches?
Yes — local SEO is central for most firms. We optimise your Google Business Profile, build location and practice-area pages, and develop the review and citation signals local rankings depend on.
Will our firm appear in AI search results?
We structure your site so AI engines like ChatGPT, Gemini and Google AI Overviews are more likely to cite your firm for relevant queries. No agency can guarantee a specific engine's output, and we're honest about that.
Do you write the legal content, or do we?
We write marketing copy and structure; substantive legal content and any claims about your services are reviewed and approved by your firm, since you hold the regulatory responsibility.
Do we own the website?
Yes — full ownership and no lock-in. You own the domain, the site and the content.