A website redesign is worth it when templates, trust or conversion paths cannot be patched — not when you are bored of the colour. Our published redesign starts from £3,495 (12 August 2026). Skip this if you only need copy, speed fixes or a new logo on the same templates; those are cheaper and we will say so.
When is a redesign worth it?
Worth it when templates cannot express the pages you need: no treatment or practice-area pattern, no trustworthy people block, no extractable answer region, mobile nav that hides the enquiry. Worth it when Core Web Vitals are a template problem, not a single uncompressed hero. Worth it when the CMS fights editors so content goes stale. Worth it when trust is visibly off — stock photos, no named humans, no regulator numbers in a YMYL sector.
If booked consultations or qualified enquiries are the job, and the current site loses them in the first screen, a redesign is a commercial tool. If the job is “look more premium” with no conversion path change, it is interior decorating.
When should you not redesign?
Do not redesign to “do SEO”. SEO is crawl, content, corroboration and intent. A new theme with the same thin pages is a more expensive thin site. Do not redesign because a salesperson said Google prefers it. Do not redesign in the same month as a domain move, a merger, and a brand rename unless you like forensic redirects. Do not redesign if nobody will own content after launch — you will be back in two years.
| Symptom | Redesign? | Try first |
|---|---|---|
| Ugly but converting | Usually no | Brand polish on current templates |
| Slow LCP from one image | No | Compress, preload, drop the slider |
| Cannot add a treatment page type | Yes | — |
| Blocked AI crawlers | No | Robots checker |
| No Person / FAQ schema | No | Schema checker |
| IA from 2014, five CTAs, no answer | Yes | — |
What does a redesign cost with us?
From £3,495 one-off — published on pricing and open data. Healthcare, dental and legal rebuilds still sit on Essential / Practice / Authority when that is the right SKU family (from £1,995). Shopify from £8,495. Use the cost estimator with scope Redesign. VAT extra. Photography, copy you will not review, and third-party apps are not smuggled into the from-price.
How do you avoid an SEO cliff?
Inventory every indexed URL before you touch templates. Keep URLs when the meaning is the same. 301 the rest, including trailing-slash and parameter junk you actually rank for. Preserve titles, H1 intent and the 40–60 word answers that engines already extract. Re-submit sitemaps. Watch Search Console and Bing Webmaster Tools in the first fortnight. IndexNow helps Bing notice; it does not forgive a missing redirect. We still will not guarantee zero movement.
Run a GEO audit on staging if it is public, or immediately after launch. If schema went from one @graph to five blocks, you made extractability worse while making it “prettier”.
What should you try instead of a rebuild?
Fix crawler policy, add a named author, write the missing money-page answers, kill the slider, make the phone number a link, put fees or a honest “from” on the page. Those are hours, not a from-£3,495 project. If after that the templates still cannot hold a comparison table and a skip-list, then redesign. Related: who should do the work, proposal.