Finance · Editorial
Money Guide
Free UK personal-finance guidance with named reviewers, primary-source citations and 20+ calculators.
Overview
Money Guide (moneyguide.org.uk) publishes free, independent UK personal-finance guidance — banking, savings, ISAs, mortgages, pensions, tax and benefits — fact-checked against gov.uk, HMRC, FCA and Bank of England sources. Published by Elite Digital AI Solutions Ltd (Companies House 17250017) with named editorial accountability.
Verifiable outcomes
The challenge
UK personal finance is a regulated, YMYL-heavy category where anonymous content fails both Google quality tests and reader trust. Money Guide needed scalable guide architecture, primary-source citation on every page, named accountable reviewers, last-reviewed dates, and calculator tools — all clearly marked as information, not regulated advice.
Our approach
- Built topic hubs across 15+ personal finance categories with plain-English guides and quick-answer pages.
- Implemented editorial accountability — Kaiser Khan (Editorial Director) and named reviewers with public profile pages.
- Linked every guide to primary UK sources (gov.uk, HMRC, FCA, Bank of England, NHS, DWP).
- Delivered 20+ financial calculators (CGT, mortgage, ISA allowance, etc.) with methodology transparency.
- Structured content for AI citation — direct answers, comparison tables, dated updates, Organization schema tied to Companies House.
What we delivered
- Full publication build (moneyguide.org.uk)
- 15+ topic hubs (banking, ISAs, mortgages, pensions, debt, benefits, etc.)
- 20+ interactive calculators
- Named reviewer profile pages with credentials
- Rates, statistics and key-dates reference pages
- Primary-source citation pattern on all guides
- SEO and AEO structure for finance-intent queries
Services: Web design & development · Finance content architecture · SEO & AEO · Calculator tooling
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Case study FAQ
Who built Money Guide?
Money Guide (moneyguide.org.uk/) was designed and built by Elite Digital Agency, the trading name of Elite Digital AI Solutions Ltd (Companies House 17250017). Services included Web design & development, Finance content architecture, SEO & AEO.
What was the main challenge for Money Guide?
UK personal finance is a regulated, YMYL-heavy category where anonymous content fails both Google quality tests and reader trust. Money Guide needed scalable guide architecture, primary-source citation on every page, named accountable reviewers, last-reviewed dates, and calculator tools — all clearly marked as information, not regulated advice.
What outcomes were achieved?
Verifiable outcomes include: Topic hubs: 15+; Calculators: 20+; Publisher: Elite Digital AI Solutions Ltd (17250017); Named reviewers: Yes — with profile pages; Source standard: gov.uk, HMRC, FCA, BoE. Each figure is sourced from the live site.