A registered UK charity website with us is £1,000 for Starter Launch, or from £3,495 for bespoke web design — capture date 12 August 2026, same as /pricing/. Ad Grants and donation-platform fees are separate. Skip this if you need a CRM, Gift Aid bureau or a fundraising agency on commission.
What are the published amounts?
Starter Launch is £1,500 for a typical first professional site (up to five pages, mobile, SEO-ready, live in three to four weeks). Registered UK charities pay £1,000 for that same starter scope — you need a Charity Commission number, not a sad story. Bespoke web design starts from £3,495. Retainers for charity SEO/AEO take the published 20% charity discount on pricing. Charity Commission registration packages (Standard £899, Premium £1,349, Fully Managed £2,249) are a different product on registration.
| Item | Published amount | Notes |
|---|---|---|
| Starter Launch | £1,500 | Up to 5 pages. Not a donation platform. |
| Registered charity starter | £1,000 | Same scope; Commission number required. |
| Bespoke web from | from £3,495 | Appeals, multi-programme, heavier IA. |
| Google Ad Grants | Separate service | Inventory is Google’s; management is scoped on charity pages. |
When is Starter enough, and when is bespoke required?
Starter is enough for a new CIO that needs to exist: who you are, what you fund, how to donate, contact, and an honest registration status. It is not enough for 19 appeal landing pages, a newsroom, or multi-currency checkout — that is the work we did on named case studies, and it sits in bespoke territory.
If trustees are arguing about a film homepage vs a donate button, pick the donate button. Motion design is not the cost driver that matters; trust copy and a working payment path are.
What must a charity website show?
Legal name, charity number when you have one, or a plain statement when you do not. Where money goes, in language a first-time donor can extract. Gift Aid messaging that matches HMRC rules, not a slogan. A complaints or safeguarding route if you work with children or vulnerable people. No fake beneficiary photos. No invented impact percentages. If you cannot source a figure, omit it — see editorial policy.
Structure FAQs for the questions people type into AI engines (“is this charity registered?”, “what percentage goes to the cause?”). Then allow crawlers. Check robots.txt so you have not blocked GPTBot by accident.
What is not in the website fee?
CRM, Gift Aid bureau services, charity registration (unless you buy that package), Ad Grants management, photography, and Stripe’s processing fees. We can integrate Stripe checkout; we do not become your finance team. World Aid Network and WARN case studies show donation architecture we have actually shipped — they are not a promise of donation volume.
What should trustees do next?
Confirm registration status in writing. Run the cost estimator with sector Charity and the registered-charity box if it applies. Read Ad Grants only if you already have a site that can land the traffic. Then get in touch with the Commission number, or the date you expect it.