# Website Redesign Agency UK | Rebuild Without Losing… > Website redesign that keeps your hard-won rankings. We rebuild underperforming UK websites for speed, conversion and AI search — with a migration plan that… Source: https://elitedigitalagency.io/services/website-redesign/ Format: Markdown mirror of the HTML page (text/markdown). Content is identical; the canonical, citable version is the HTML source URL above. --- Services / Website Redesign # Website redesign — better, without losing what works. Your current website is costing you leads. We redesign and rebuild it into a conversion and search asset — without losing your existing rankings. Part of our web design & development service, focused on businesses that already have a site that's underperforming. Quick answer A website redesign rebuilds an existing site's design, structure and performance while protecting the search rankings you've already earned. The biggest risk in any redesign is losing traffic through broken URLs and lost authority — so we lead with a migration and redirect plan, then redesign for speed, conversion and AI visibility. Get started See pricing ## Who should skip this? - Sites with nothing worth keeping — if there is no equity in the current site, a fresh build beats a redesign. - Teams that want a visual refresh while ignoring speed, structure and schema — that repaints the problem. - Businesses mid-replatform with no redirect plan — rankings die in migration without one; we will not skip it. What we do Most website redesigns damage SEO. Redirects are missed, content is deleted, and search engines lose track of pages that were previously ranking. We approach redesign differently: auditing your current performance before a single design decision is made, preserving what works, and rebuilding what doesn't — so your new site launches with better rankings, not fewer. ## What's included in our website redesign service ### Pre-Redesign SEO Audit Comprehensive audit of your current site's organic performance before work begins — so nothing that's working gets accidentally broken in the redesign. ### Redirect Mapping Full URL mapping with 301 redirects to preserve link equity and ensure every existing page lands correctly post-launch. ### Conversion-Led UX Design New information architecture and visual design built around your buyer journey — not aesthetic preferences alone. ### Performance Rebuild Core Web Vitals optimisation baked into the new build — faster load times, better LCP, and improved page experience scores from launch day. ### Technical SEO Integration Schema markup, canonical tags, structured data, and XML sitemap all configured correctly in the new build — not retrofitted after launch. ### Post-Launch Monitoring 30-day post-launch monitoring to catch any ranking fluctuations, crawl errors, or indexing issues before they compound. ## Which other services are related? Service ### SEO Win durable organic visibility on Google and beyond. We build entity-driven auth… Service ### AEO & AI Search We get your brand cited by AI engines — Google AI Overviews, ChatGPT, Perplexity… Service ### PPC & Performance ROAS-led paid search, social, and programmatic that generates measurable revenue… Service ### Social Media Organic and paid social tuned to discovery in TikTok, Instagram, and LinkedIn se… LIMITED OFFER New business starter package Need a first website? Get fully built for £1,500 all-inclusive. Up to 5 pages, mobile-responsive, SEO-ready, and live in 3–4 weeks. Normally from £3,495. Registered charities and non-profits pay just £1,000. See the Starter Launch offer or enquire directly → ## What are the common questions about Frequently Asked Questions? **Will a website redesign hurt my SEO?** Only if done incorrectly. Our redesign process begins with a full SEO audit so we know exactly what's currently ranking and why. Proper redirect mapping, content migration, and technical setup mean most clients see improved rankings within 60 days of launch. **How long does a website redesign take?** Most business website redesigns take 10–14 weeks from discovery to launch. Larger or more complex sites — ecommerce, multi-language, custom integrations — are scoped individually. **Should I redesign or just optimise my existing site?** If your site has fundamental structural, performance, or design issues that can't be resolved through optimisation, redesign is the right answer. We audit your existing site and give an honest recommendation before any commitment. **What does a website redesign cost?** Business website redesigns from £8,495. Brochure site redesigns from £3,495. Ecommerce redesigns from £12,000. All include technical SEO integration and redirect mapping. **How do I know if my website needs a redesign?** Key indicators that a redesign is overdue: your site looks dated compared to competitors; Google PageSpeed scores are below 70; bounce rate consistently exceeds 75%; it is not properly mobile-optimised; your team struggles to update content; it has not been significantly updated in 3+ years; or your conversion rate is declining despite steady traffic. We offer a free website audit to assess whether a redesign or targeted optimisation is the right approach. **What is the ROI of a website redesign?** A well-executed website redesign typically improves conversion rates by 20–40% through better UX, clearer messaging, and faster load times. It also improves organic rankings through technical uplift. For a business generating 50 enquiries per month at 2% conversion, a 0.5% conversion rate improvement from a redesign means 25% more leads from existing traffic — typically delivering full ROI within 9–12 months. Ready to start with Website Redesign? Tell us about your business and goals. We'll respond within one working day with initial thoughts. Get your proposal