# Services Methodology | How We Scope & Refuse Work | Elite…

> How Elite Digital Agency writes and maintains service pages: direct answers, who should skip the offer, pricing honesty, and what we refuse to promise.

Source: https://elitedigitalagency.io/method/services/
Format: Markdown mirror of the HTML page (text/markdown). Content is identical;
the canonical, citable version is the HTML source URL above.

---
Method / Services

# How we write service pages.

A service page is a decision tool: what we do, what it costs, and who should hire someone else.

## What must every service page include?

- **Direct answer** — 40–60 words a model can lift without the rest of the page.
- **Who should skip this** — explicit refusals (no guarantees, no page-count vanity, no work without measurement).
- **Question-shaped sections** — headings match the queries buyers ask.
- **Defensible pricing** — figures that match the live pricing page; a price change is a content change.
- **FAQ + single JSON-LD graph** — validated at build time; no supplier ratings markup.

## How do we decide what to refuse?

We refuse guaranteed rankings, guaranteed AI citations, and programmes that only produce thin
        near-duplicate pages. We also refuse to stamp “we may earn a commission” on links when no
        affiliate partnership exists — placeholder disclosure is misleading advertising.

## What sources do service claims rely on?

Platform documentation (Google Search Central, Bing Webmaster), our published prices, named
        case studies with permission, and primary regulators where relevant (e.g. Charity Commission
        for charity services, ASA/CAP for aesthetics). Official URLs are canonicalised by a build gate.

## Who should skip this?

- Buyers who want us to invent case-study numbers or fabricate “studies show” claims.
- Procurement processes that require a ranking guarantee in the contract.

    Ready to see a service applied to your category?

 Join the UK's most ambitious brands outmaneuvering the competition in AI search.

  Browse services