# Website project brief

Prepared by:
Organisation:
Date:
Website (if any):

## 1. Audience and goal
Who needs this website?
What should they be able to understand or do?
What is the main problem to solve?
How will we measure progress? Mark unavailable baselines as unknown.

## 2. Existing website and access
Platform and account owner:
Important current URLs and campaigns:
Known content, usability, accessibility or form problems:
Available Search Console, analytics and enquiry records:

## 3. Launch scope
Page / purpose / content owner / reviewer / required materials:
Launch essentials:
Later improvements:
Evidence and image permissions available:

## 4. Charity questions (if relevant)
Appeals and donation choices:
Donation provider and account owner:
One-off and recurring payment needs:
Receipts and donor-record process:
Registration and Gift Aid wording reviewer:
Provider fees and ongoing administration:

## 5. Healthcare questions (if relevant)
Clinicians, treatments and practice locations:
Credential and clinical-content reviewers:
Enquiry or booking provider and account owner:
Information that must stay in the practice’s approved systems:
Responsibility for updates to fees, locations and availability:

## 6. Budget and timing
Build budget:
Acceptable ongoing costs:
Deadline and reason:
Tax treatment and payment schedule to confirm:
Domain, hosting, maintenance and provider costs:

## 7. Ownership and approval
Domain and website account owner:
Person consolidating feedback:
Specialist reviewers:
Post-launch content and support owner:
Handover and cancellation arrangements:

## 8. Acceptance and measurement
Content and factual review:
Mobile and keyboard checks:
Controlled enquiry receipt, errors and retries:
Provider-approved payment or booking tests:
Redirects, canonicals and sitemap:
Baseline and release date:
First review date:

Do not include passwords, access tokens, patient information or other sensitive records.

Free to adapt for your organisation. Prepared by Elite Digital Agency, 8 September 2026.
Guide: https://elitedigitalagency.io/guides/website-project-brief/