# What is an Expert Roundup? How to Create Content That Earns… > Expert roundup posts compile insights from multiple industry experts on a single topic. This guide explains how to create ones that earn links and credibility. Source: https://elitedigitalagency.io/blog/what-is-expert-roundup-post/ Format: Markdown mirror of the HTML page (text/markdown). Content is identical; the canonical, citable version is the HTML source URL above. --- Content Strategy # What is an Expert Roundup? How to Create Content That Earns Links Expert roundup posts compile insights from multiple industry experts on a single topic. This guide explains how to create ones that earn links and credibility. By Kaiser Khan · 18 July 2026 · 7 min read Last verified: 18 July 2026 expert roundup postlink building contentroundup article SEOexpert quotes content Direct Answer An expert roundup post is a content format that collects brief answers, opinions, or tips from multiple industry experts on a single topic, compiling them into one comprehensive article. Typically, the publisher sends a question to a group of experts (10-30 is common), collects their responses, and publishes them in a single post with attribution. Expert roundups are a link building technique because the featured experts — incentivised by the promotion — frequently share and link to the article, each generating social shares and potentially backlinks from their own sites. Expert roundups have declined in effectiveness from their peak in 2018-2021 as the technique became overused and many 'experts' queried were not genuinely authoritative. However, roundups from genuinely reputable contributors — practitioners with proven track records, measurable results, and recognisable names in the industry — remain valuable for both link building and E-E-A-T signaling. ## How to create a high-quality expert roundup - Choose experts carefully — prioritise practitioners with genuine expertise over high follower counts without substance - Ask a specific, interesting question — avoid generic 'what advice do you have for beginners?' in favour of 'what is the single most underrated content marketing tactic that consistently outperforms for your clients?' - Keep the question focused — one precise question produces better responses than multi-part questions - Edit for quality — curate the best responses rather than including every submission regardless of quality - Give attribution with links — link to each contributor's website and LinkedIn; this motivates sharing - Notify contributors when published — give them the social sharing content as a direct link to their section - Promote actively — a roundup with 20 contributors and 20 shares/links can generate significant initial traffic Link building content strategy Do expert roundups still work for link building? Yes — if done well, with genuinely authoritative contributors. Low-quality roundups featuring anyone who responds regardless of genuine expertise have become ineffective. High-quality roundups featuring practitioners whose opinions are genuinely valued — with contributions that show real insight rather than generic advice — still earn links, social shares, and genuine authority. The bar has risen: curating 8 genuinely excellent responses from recognised practitioners outperforms publishing 40 average responses from semi-anonymous contributors. How many experts should a roundup include? The quality of contributors matters more than the quantity. A roundup with 10 genuinely respected industry practitioners will outperform one with 40 marginal contributors for both content quality and link building effectiveness. Practical ranges: 10-20 contributors for a high-quality roundup; 5-10 for a more curated 'expert panel' format. Very large roundups (50+) have become clichéd and are frequently perceived as link farming rather than genuine editorial curation. ### Ready to improve your Content Strategy? Get a free consultation from our expert team. Talk to us ### What to do next ### Tags expert roundup postlink building contentroundup article SEOexpert quotes content KK Kaiser Khan Founder & Director · Elite Digital Agency Kaiser Khan is the founder of Elite Digital Agency (Elite Digital AI Solutions Ltd). He specialises in SEO, Answer Engine Optimisation, and AI search strategy for UK businesses and charities. Author page · mrkaiserkhan.com ↗ Keep reading ## Related articles Content Strategy ### Repurposing vs Republishing: What's the Difference and Which Should You Do? 6 min read · Kaiser Khan Content Strategy ### What is a Content Calendar? Planning and Managing Your Editorial Schedule 7 min read · Kaiser Khan Content Strategy ### What is Podcast SEO? Getting Your Podcast Discovered Organically 7 min read · Kaiser Khan Want expert help with your digital marketing? Our team of SEO, AEO, and performance specialists are ready to review your strategy. Get a free consultation See our services