# Technical SEO Articles (45) | Elite Digital Agency Blog > 45 expert articles on technical seo from the Elite Digital Agency team — tactical, evidence-led guidance for UK businesses and charities. Source: https://elitedigitalagency.io/blog/category/technical-seo/ Format: Markdown mirror of the HTML page (text/markdown). Content is identical; the canonical, citable version is the HTML source URL above. --- Field Notes · Category # Technical SEO. 45 articles on technical seo — tactical, evidence-led guidance from our team. Technical SEO ### What is a Google Penalty? Manual Actions and Algorithmic Demotions Explained Google penalties can devastate a site's organic traffic. This guide explains the difference between manual actions and algorithmic demotions, and how to recover. 16 August 2026 · 8 min read · Kaiser Khan Technical SEO ### How Does Google's Search Algorithm Work? The Key Systems Explained Google's search algorithm is not a single system — it is hundreds of interconnected signals and systems. This guide explains the key components. 14 August 2026 · 8 min read · Kaiser Khan Technical SEO ### What is a CDN? Content Delivery Networks and Website Performance A CDN dramatically improves website loading speed by serving content from servers close to users. This guide explains how CDNs work and their SEO benefits. 12 August 2026 · 7 min read · Kaiser Khan Technical SEO ### What is an Orphan Page? How Isolated Pages Hurt SEO Orphan pages have no internal links pointing to them, making them nearly invisible to search engines. This guide explains how to find and fix them. 10 August 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Pagination SEO? Managing Multi-Page Content Correctly Pagination creates SEO challenges around duplicate content, crawl budget, and link equity distribution. This guide explains how to handle it correctly. 8 August 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Site Speed Optimisation? A Complete Guide for 2026 Website speed directly affects both search rankings and user experience. This guide covers the most impactful site speed improvements for 2026. 6 August 2026 · 8 min read · Kaiser Khan Technical SEO ### How to Find and Fix Broken Links: A Technical SEO Guide Broken links waste crawl budget, harm user experience, and lose link equity. This guide explains how to find and fix them systematically. 4 August 2026 · 7 min read · Kaiser Khan Technical SEO ### What is a Nofollow Link? Link Attributes Explained for SEO Nofollow links tell search engines not to count a link for ranking purposes. This guide explains when they apply and what they mean for your link building. 2 August 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Passage Ranking? How Google Ranks Specific Sections of Pages Google's passage ranking indexes and ranks specific sections of web pages, not just whole pages. This guide explains how it works and what it means for content structure. 31 July 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Log File Analysis? Advanced Technical SEO for Crawl Insights Log file analysis reveals exactly how Googlebot crawls your site — information unavailable from any other source. This guide explains what it is and when it matters. 29 July 2026 · 8 min read · Kaiser Khan Technical SEO ### What is Entity SEO? How Search Engines Understand Brands and Concepts Entity SEO is how you help search engines understand your brand as a distinct, recognised concept. This guide explains the principles and techniques. 27 July 2026 · 8 min read · Kaiser Khan Technical SEO ### What is Link Juice? Understanding How Authority Flows Through Links Link juice is the informal term for the ranking authority that flows through hyperlinks. This guide explains how it works and how to use it strategically. 25 July 2026 · 7 min read · Kaiser Khan Technical SEO ### How to Do a Technical SEO Audit: A Step-by-Step Guide A technical SEO audit systematically identifies issues preventing a website from ranking. This step-by-step guide covers how to conduct one effectively. 23 July 2026 · 10 min read · Kaiser Khan Technical SEO ### What is Thin Content? How to Identify and Fix It Thin content can harm your site's overall search performance even when only some pages are affected. This guide explains how to identify and fix it. 21 July 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Breadcrumb Navigation? UX, SEO, and Schema Breadcrumb navigation improves both user experience and SEO by showing page hierarchy. This guide explains how to implement breadcrumbs correctly. 19 July 2026 · 7 min read · Kaiser Khan Technical SEO ### What is HTTPS? SSL Certificates and Website Security for SEO HTTPS secures your website and is a confirmed Google ranking factor. This guide explains what HTTPS is and what you need to know about SSL certificates. 17 July 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Google PageSpeed Insights? How to Improve Your Website Speed Score Google PageSpeed Insights measures how fast your website loads and gives specific improvement suggestions. This guide explains how to interpret and act on the results. 15 July 2026 · 8 min read · Kaiser Khan Technical SEO ### What is Open Graph? Social Media Metadata for Better Link Sharing Open Graph meta tags control how your content appears when shared on social media. This guide explains what they are and why they matter. 13 July 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Alt Text? Image Accessibility and SEO Alt text describes images for accessibility and search engines. This guide explains how to write effective alt text that serves both purposes. 11 July 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Lazy Loading? Images, Performance, and SEO Lazy loading defers the loading of off-screen images until they are needed. This guide explains how it works and how to implement it without hurting SEO. 9 July 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Hreflang? International SEO for Multilingual Websites Hreflang tags tell search engines which language and country version of a page to show different users. This guide explains how international SEO works. 7 July 2026 · 8 min read · Kaiser Khan Technical SEO ### What is Google Discover? Content Discovery Beyond Search Google Discover shows personalised content recommendations without a search query. This guide explains what it is and how to get your content featured. 5 July 2026 · 7 min read · Kaiser Khan Technical SEO ### What is People Also Ask? How to Appear in PAA Boxes 'People Also Ask' boxes appear on the majority of Google results pages and capture significant attention. This guide explains what they are and how to appear in them. 3 July 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Google's Knowledge Graph? Entity SEO Explained Google's Knowledge Graph connects entities — people, organisations, places, and things — into a structured understanding of the world. This guide explains what it means for SEO. 1 July 2026 · 8 min read · Kaiser Khan Technical SEO ### What is a Featured Snippet? How to Win Google's Answer Box Featured snippets appear above organic search results and capture significant click traffic. This guide explains how to win them. 29 June 2026 · 8 min read · Kaiser Khan Technical SEO ### What is Anchor Text? How Link Text Affects SEO Anchor text — the clickable text in a hyperlink — sends important signals to search engines about what linked pages are about. This guide explains anchor text strategy. 27 June 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Domain Authority? Understanding Website Authority in 2026 Domain Authority is a metric used to estimate a website's ranking strength. This guide explains what it means, how it's calculated, and how much it actually matters. 25 June 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Google's Helpful Content Update? What Changed and What It Means for Your Site Google's Helpful Content system changed how the search engine evaluates content quality. This guide explains what changed and how to ensure your content meets the new standard. 23 June 2026 · 8 min read · Kaiser Khan Technical SEO ### What is Duplicate Content? How It Affects SEO and How to Fix It Duplicate content causes search engines to split ranking authority across multiple pages. This guide explains the causes, effects, and fixes for duplicate content. 21 June 2026 · 8 min read · Kaiser Khan Technical SEO ### What is a 301 Redirect? URL Redirects Explained for SEO 301 redirects move web pages permanently and transfer their SEO authority. This guide explains how redirects work and how to avoid the common mistakes that harm rankings. 19 June 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Robots.txt? Controlling Search Engine Crawling Robots.txt tells search engine bots which parts of your site to access. This guide explains how it works and how to use it without hurting your rankings. 17 June 2026 · 7 min read · Kaiser Khan Technical SEO ### What is an XML Sitemap? Helping Search Engines Find Your Pages XML sitemaps help search engines discover and prioritise your pages. This guide explains what they are, how to create them, and when they matter. 15 June 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Structured Data? How to Help Search Engines Understand Your Content Structured data makes your content machine-readable for search engines and AI tools. This guide explains what it is and why it matters in 2026. 11 June 2026 · 8 min read · Kaiser Khan Technical SEO ### What is Internal Linking? SEO Strategy for Site Architecture Internal linking is one of the most powerful and underused SEO techniques. This guide explains how internal links work and how to use them strategically. 9 June 2026 · 8 min read · Kaiser Khan Technical SEO ### What is Mobile-First Indexing? How Google Crawls Your Website Google uses the mobile version of your website for ranking. This guide explains mobile-first indexing and what it means for your technical SEO. 7 June 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Page Indexing? How Search Engines Decide Which Pages to Show Understanding how search engines index pages is fundamental to technical SEO. This guide explains the indexing process and how to control which pages appear in search. 5 June 2026 · 8 min read · Kaiser Khan Technical SEO ### What is Topical Authority? How to Become the Definitive Source on Your Topic Topical authority — being recognised as the most comprehensive source on a subject — is now more important than domain authority for many SEO outcomes. This guide explains how to build it. 3 June 2026 · 9 min read · Kaiser Khan Technical SEO ### What is E-E-A-T? Google's Quality Standard Explained E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality framework for evaluating content. This guide explains what it means in practice. 1 June 2026 · 8 min read · Kaiser Khan Technical SEO ### What is a Canonical Tag? Duplicate Content Management Explained Canonical tags tell search engines which version of a page is the 'master' copy. This guide explains when and how to use them correctly. 30 May 2026 · 7 min read · Kaiser Khan Technical SEO ### What is Schema Markup? Structured Data Explained for Non-Developers Schema markup tells search engines what your content means, not just what it says. This guide explains schema markup in plain English. 28 May 2026 · 9 min read · Kaiser Khan Technical SEO ### What is Crawl Budget? And How to Use It Efficiently Crawl budget determines how much of your site Google will crawl and how often. This guide explains what it is and how to optimise it. 26 May 2026 · 8 min read · Kaiser Khan Technical SEO ### Core Web Vitals: What They Are, Why They Matter, and How to Pass Them Core Web Vitals are Google's user experience metrics that directly affect search rankings. This guide explains what they are and how to improve them. 24 May 2026 · 9 min read · Kaiser Khan Technical SEO ### What is Technical SEO? A Plain-English Guide for 2026 Technical SEO covers everything that helps search engines crawl, index, and understand your website. This guide explains the core concepts clearly. 22 May 2026 · 10 min read · Kaiser Khan Technical SEO ### The modern SEO audit: what to add to your checklist The classic technical audit still matters, but it no longer covers how your site is actually consumed. Add these AI-era checks: machine surfaces, answer blocks, schema graphs, and citation tracking. 18 June 2025 · 9 min read · Kaiser Khan Technical SEO ### Schema markup for AI search visibility Schema is how you tell machines exactly what your page says and who is saying it. Done right it makes you quotable; done wrong — conflicting blocks, fake ratings — it actively costs you trust. 23 April 2025 · 9 min read · Kaiser Khan ← All articles