# Auditing your charity's discoverability across AI engines

> How to assess whether Perplexity, ChatGPT, and Gemini know who you are and what you do.

Source: https://elitedigitalagency.io/blog/auditing-charitys-discoverability-ai-engines/
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Charity Donations & AEO

# Auditing your charity's discoverability across AI engines

  How to assess whether Perplexity, ChatGPT, and Gemini know who you are and what you do.

  By Kaiser Khan · 5 April 2026 · 4 min read

 Last verified: 5 April 2026

  AuditAEOStrategy

        Direct Answer

 An AI discoverability audit involves systematically querying major LLMs about your brand and cause area to identify knowledge gaps, factual errors, and missing entity associations.

You likely know where you rank on Google. But do you know what ChatGPT says about you? Auditing your brand presence across LLMs is now a mandatory diagnostic step.

## The LLM Audit process

Ask the engines direct questions: 'What does [Charity] do?', 'Who is the CEO of [Charity]?', and broader questions like 'Best charities for [Cause]'. Document the responses. If the AI hallucinates details or fails to recommend you, you have an entity recognition problem.

 Human Perspective

 A client was shocked to discover that Claude thought they had merged with another charity three years ago—based on one confusing press release. We had to launch a digital PR campaign to correct the public record and retrain the models.

## Key Takeaways

- Regularly query major LLMs about your brand to catch hallucinations.
- Identify which competitors the AI recommends instead of you.
- Use the audit to guide your digital PR and content strategy.
Do you know how AI views your charity? Contact us for a comprehensive AEO discoverability audit.

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### Tags

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     KK

  Kaiser Khan

  Founder & Director · Elite Digital Agency

Kaiser Khan is the founder of Elite Digital Agency (Elite Digital AI Solutions Ltd). He specialises in SEO, Answer Engine Optimisation, and AI search strategy for UK businesses and charities.  Author page  ·  mrkaiserkhan.com ↗

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